Brand Tone

Sophisticated yet Accessible, Warm and Personal, Helpful and Service-Oriented, Slightly Playful/Whimsical

Brand Values

• •Quality and Design
• •Customer Connection and Personalization
• •Home and Family
• •Celebration and Joy
• •Supporting Artists/Australian Design

Best Practices

• •Maintain a consistent tone across all channels, including website, social media, email, and customer service.
• •Solicit feedback from customers to ensure the brand tone resonates with the target audience.
• •Incorporate sophisticated language balanced with accessible and friendly phrasing.
• •Highlight the quality and design of products, emphasizing craftsmanship and aesthetics.
• •Showcase personalized and unique items to foster a sense of connection and individuality.

Social Perception

A brand that is trendy, stylish, and associated with high-quality design, offering unique and personalized items for a beautiful and comfortable home.

Copy Examples

• •"Discover artisan and modern furniture, homewares, and artwork that elevate your living space. As seen on The Block!"
• •"Find the perfect personalized gift to celebrate your loved ones. Create lasting memories with our unique selection."
• •"Need help with interior design? Our experts are here to assist you in creating your dream home."
• •"Explore our delightful range of children's toys and decor, designed to spark joy and creativity."
• •"Elevate your entertaining game with our elegant barware and serveware collections. Glamour in every glass!"