Brand Tone

Artisanal, Health-Conscious, and Flavor-Forward. Knowledgeable about the craft of fermentation, passionate about creating delicious, accessible flavors, confident, quality-prioritizing, encouraging, inclusive, and possessing an element of sophisticated fun.

Brand Values

• •Quality and Craftsmanship
• •Health and Wellness
• •Flavor Innovation
• •Accessibility and Mainstreaming
• •Sustainability and Natural Ingredients

Best Practices

• •Lead with Flavor, Follow with Health: Always highlight the delicious and enjoyable aspects of the drink first before mentioning the health benefits. This makes the product more appealing to a broader audience.
• •Use "Craft" and "Quality" Keywords: Consistently reinforce the brand's artisanal nature. Words like "craft," "fermentation," "finest ingredients," "loose-leaf tea," and "natural" should be staples in your vocabulary to build on the established value of quality.
• •Maintain a Confident and Passionate Tone: Write with conviction. Use definitive and positive statements like "We always put flavour first" and "The choice is yours" to convey expertise and build trust with the consumer.
• •Educate Simply: Explain the benefits of kombucha (e.g., "beneficial acids that are good for your gut," "supports digestive wellness") in clear, straightforward language without overwhelming jargon.
• •Emphasize the "Guilt-Free" Alternative: Position the brand as the solution to the choice between "healthy, tasty, and affordable". Use phrases like "guilt-free indulgence," "smarter sip," and "better-for-you beverage" to appeal to health-conscious consumers looking for satisfying alternatives to traditional sodas and drinks.

Social Perception

Mossant Craft Kombucha is perceived positively as a high-quality, flavorful, and innovative Indian beverage brand. Customers praise its taste and low sugar content, while food and lifestyle blogs commend its accessibility, deliciousness, unique flavors, and fizzy texture. The brand is recognized within the craft beverage industry as a significant player and pioneer, with co-founder Adithya Kidambi featured in podcasts and news articles highlighting expansion and innovation.

Copy Examples

• •Your daily soda just got a gut-friendly upgrade. Meet Mossant Cola Kombucha. All the classic, refreshing taste you love, but crafted with the goodness of fermented tea and none of the guilt. Low in sugar, big on flavor. It's time to sip smarter. #MossantKombucha #CraftCola #HealthyHabits
• •Great Quality, Period. We don’t compromise. From sourcing the finest loose-leaf teas to honoring traditional fermentation, every bottle of Mossant is a commitment to craft and purity. Taste the difference dedication makes.
• •Feel Good From the Inside Out. Looking for a simple way to support your wellness goals? A daily Mossant Kombucha is more than just a delicious drink—it's packed with live cultures to support a happy gut. Elevate your routine with a sip of something special.
• •Mossant Yuzu Kombucha. A vibrant wave of citrus. Our Yuzu Kombucha is a bright and aromatic journey, blending the exotic tartness of yuzu with the subtle sweetness of our signature fermented tea. A uniquely refreshing, low-calorie experience in every bottle.
• •Mossant is Now on Zepto! Our mission to bring craft kombucha to everyone takes a huge leap forward! We've partnered with Zepto to bring your favorite healthy, flavorful beverages to your doorstep in minutes. Making good choices has never been this easy.