Brand Tone

youthful, trendy, fashionable, and expressive

Brand Values

• •Style and Individuality
• •Protection
• •Affordability
• •Quality
• •Sustainability
• •Customer Satisfaction

Best Practices

• •Know Your Audience: Understand the demographic you're targeting (youthful, trend-conscious) and use language, references, and humor that resonate with them. Incorporate relevant emojis where appropriate.
• •Highlight Key Values: Consistently weave in brand values like style, protection, affordability, and self-expression into your messaging across all platforms.
• •Maintain a Consistent Voice: Whether it's a website product description, an Instagram caption, or a customer service email, the overall tone should feel familiar and aligned with the brand's personality.
• •Show, Don't Just Tell: Instead of just saying a case is "stylish," describe the designs, the artistry, or how it helps users express themselves. Similarly, for "protection," mention specific features like "Buffertech" or drop-test ratings.
• •Engage and Interact: Use a conversational and approachable tone in social media interactions. Ask questions, respond to comments, and build a community around the brand, reflecting the "Mosnovo Fam" and "#MOSNOVOCommunity" aspects.

Social Perception

trendy and protective phone cases at a reasonable price point, appealing to a younger, style-conscious demographic

Copy Examples

• •Your phone is an extension of you. Dress it up. Protect it. Show it off. ✨ #MosnovoStyle #FashionMeetsProtection
• •Spill the tea, not your phone. 💁‍♀️ Our cases are cute AND tough. 6.6ft drop protection? Yeah, we got that. #Mosnovo #TrendSetter #DropProof
• •Life’s too short for boring phone cases. Unleash your vibe with our latest collection. Bold prints, eco-friendly, and ready for anything. 🌿💖 #BeBoldBeYou #MosnovoArt
• •Obsessed is an understatement. 😍 Get the look that slays and the protection that pays. What’s your Mosnovo mood? #PhoneCaseGoals #MosnovoLove
• •Don’t just protect your tech, express your soul. Our artistic designs + Buffertech™ = the perfect match. 🎨🛡️ #StyleAndShield #MosnovoCases