Brand Tone

Playful, Trendy, and Approachable

Brand Values

• •Style & Self-Expression
• •Protection & Quality
• •Affordability
• •Customer-Centricity

Best Practices

• •Embrace the "Playful Protector" Persona: Always balance the fun, trendy aesthetic with the core benefit of protection. Use energetic and positive language, but weave in keywords like "durable," "shockproof," and "tough" to reinforce value.
• •Speak Your Audience's Language: Use a conversational, social-media-native tone. Incorporate relevant emojis, slang, and cultural references that resonate with a fashion-forward audience. Keep sentences concise and easy to read on mobile.
• •Lead with the Vibe, Follow with the Features: Capture attention with the design's story or the style it represents first. Then, provide the practical details about protection, material, and compatibility.
• •Encourage and Leverage User Content: Actively feature customer photos and reviews in your marketing copy. Use phrases like "Join the #MOSNOVOfam" or "Show us your style" to build community and provide social proof.
• •Create a "Do's and Don'ts" List: Do: Use words like vibrant, bold, unique, tough, stylish, cute, express yourself. Don't: Use overly corporate or technical jargon like synergy, cutting-edge, industry-leading. Keep it human and approachable.

Social Perception

Overwhelmingly positive. Perceived as a trustworthy, stylish, and affordable brand that successfully delivers on 'fashion meets protection'. Customers appreciate unique designs, protective quality, and value for money, often recommending it as an alternative to pricier brands.

Copy Examples

• •Don't be boring. Your phone is your #1 accessory. Your phone goes with you everywhere. Why should it look like everyone's? Unleash your main character energy with a MOSNOVO case. Drop-tested, life-approved, and 100% you. Tap to shop the vibe. #Mosnovo #PhoneCase #TechStyle #Accessorize
• •✨ Your New Favorite Accessory Just Dropped ✨ Ready for a refresh? The latest MOSNOVO collection is here! Bold new prints, same tough protection. Find the one that screams 'you'.
• •Style That Protects. From coffee runs to nights out, our cases are designed to survive your life in style. 6.6ft drop protection wrapped in art.
• •Balloonasaurus Phone Case: Who said dinosaurs can't be cute? Meet the Balloonasaurus, your new prehistoric pal. This case isn't just adorable—it's tough. Built with our dual-layer shockproof technology, it keeps your phone safe from bumps and oops-moments, so you can focus on being your awesome self.
• •Still Thinking About It? We saw you checking out our designs! Don't let your phone feel naked and boring for another day. Grab your favorite MOSNOVO case now and get free shipping on orders over $35. Your phone (and your followers) will thank you.