Brand Tone

Nostalgic & Romantic, Curated & Appreciative, Friendly & Passionate, Conscious & Purposeful

Brand Values

• •Sustainability
• •Uniqueness & Individuality
• •Storytelling & Heritage
• •Quality & Timelessness
• •Love & Passion

Best Practices

• •Embrace Storytelling: Consistently weave narratives around the items. Talk about their potential history, the era they represent, or the feeling they evoke. This reinforces the 'stories that each piece holds' value.
• •Highlight Imperfections as Character: When describing items, don't shy away from gentle signs of age; frame them positively as part of the item's unique charm and history. This aligns with 'the beauty of imperfections.'
• •Use Warm, Evocative Language: Employ words that create a sense of nostalgia, romance, and appreciation (e.g., 'cherished,' 'whispers of the past,' 'timeless elegance,' 'handpicked').
• •Consistently Emphasize Sustainability: Regularly remind customers of the eco-friendly aspect of choosing vintage. This reinforces a core brand value and appeals to a growing consumer segment.
• •Maintain Visual Consistency: Ensure that photography and visual branding across all platforms reflect the vintage, curated, and slightly romantic aesthetic to complement the written tone.

Social Perception

Appeals to individuals who seek unique, one-of-a-kind items, value sustainable and ethical shopping practices, appreciate vintage aesthetics, history, and craftsmanship and are drawn to brands with a personal touch and a clear passion for their products.

Copy Examples

• •Draped in stories from a bygone era ✨ This handpicked 70s floral dream isn't just a dress; it's a whisper of yesterday's sunshine, waiting to dance into your modern moments. Embrace sustainable style that tells a tale. #IsomVintage #VintageDress #SustainableFashion #TimelessTreasure #HandpickedWithLove
• •More than just decor, this charming vintage ceramic pitcher carries the subtle patina of time and the echo of countless shared moments. Perfectly imperfect, it’s ready to bring unique character and a touch of sustainable elegance to your home. Discover the beauty of pieces with a past. #VintageHome #CuratedDecor #SustainableLiving #IsomVintageFinds
• •Hello Vintage Lover, This week, we've unearthed some truly special treasures, each with its own quiet history. From hand-stitched details to timeless silhouettes, explore unique pieces that champion sustainability and celebrate the art of the second-hand story. Your next cherished find awaits. [Link to New Arrivals] #VintageFashion #SlowStyle #ConsciousShopping #IsomVintage
• •At Isom Vintage, we believe every thread, every clasp, every lovingly worn surface has a story to tell. We don't just sell vintage; we re-home memories, offering a sustainable path to a truly unique style. Join us in celebrating the beauty of the imperfect and the charm of the timeless.
• •Tired of fast fashion? Fall in love with the enduring charm and sustainable soul of vintage. At Isom Vintage, each piece is carefully chosen for its unique story and timeless appeal. Shop consciously, dress uniquely. Explore our curated collection today. #WearTheStory #EcoVintage #IsomCreativeCo #UniqueFinds