Brand Tone

Informative, transparent, and inspiring, emphasizing sustainability and ethical practices with a touch of urban design.

Brand Values

• •Sustainability: environmental protection, resource conservation, and climate-neutral operations.
• •Ethical Production: Fair and social working conditions.
• •Quality & Durability: Emphasis on high-quality, long-lasting products.
• •Thoughtful Curation / Design: Products are liebevoll kuratiert and combine sustainability with urbanem Design.
• •Transparency: Openly shares its sustainability criteria and mission.

Best Practices

• •Shop consciously.
• •Balance Information with Inspiration: Provide clear details about materials and ethical production.
• •Even short descriptions can hint at these aspects.
• •Avoid greenwashing; be specific about sustainability claims, as they are on their Nachhaltigkeitskriterien page.
• •Blend Information with Inspiration: Offer clear, factual details about product materials, sourcing, and ethical production. Avoid vague claims; be specific about sustainability efforts, mirroring the detail on the Nachhaltigkeitskriterien page.

Social Perception

A credible and trustworthy brand within the eco-conscious community, known for its commitment to sustainability, ethical production, and thoughtfully curated design.

Copy Examples

• •We're a Cologne-based shop passionate about bringing you unique, sustainable, and ethically made treasures for your home and life.
• •Each piece tells a story of mindful creation.
• •Nachhaltigkeit trifft auf urbanes Design (Sustainability meets urban design).
• •We're your Cologne-based source for unique, sustainable, and ethically-made treasures that bring joy to your home and life.
• •Fairer) future.