Brand Tone

The tone is passionate, artistic, and serene. The language used in artwork descriptions is evocative and expressive, aiming to convey the emotion and inspiration behind each piece. Descriptions use words like "serene," "tranquility," "thought-provoking," and "vibrant". The communication is direct and personal, reflecting that it comes from the artist herself, which fosters a sense of authenticity.

Brand Values

• •Artistic Passion: The core of the brand is a deep dedication to the craft of painting. The blog details the process of reworking pieces until the artist is satisfied, showcasing a commitment to artistic integrity.
• •Connection to Nature: A significant portion of the artwork features Canadian landscapes, coastal scenes, and florals, indicating a profound appreciation for the natural world as a primary source of inspiration.
• •Originality and Uniqueness: The "Abstract & Unique" collection is described as containing "rare and one-of-a-kind contemporary pieces," highlighting the value placed on creating distinct, thought-provoking art.
• •Canadian Identity: The brand proudly identifies as Canadian, with the artist, location, and many of the subjects rooted in Canada.
• •Impressionistic Style: The artist frequently references Impressionism, both directly (citing Monet) and through her style, valuing the capture of light and feeling over photorealism.

Best Practices

• •Lead with Passion and Inspiration: Always start copy, especially for new pieces, by sharing the "why." Mention the inspiration—a specific place, a feeling, a memory, or an artistic influence like Monet. This reinforces the brand's core value of passion.
• •Use Evocative and Sensory Language: Employ descriptive words that appeal to emotion and the senses. Terms like "serene," "vibrant," "tranquil," "dynamic," "bold," and "ethereal" align perfectly with the existing tone.
• •Emphasize Originality and Scarcity: Consistently use phrases like "original oil painting," "one-of-a-kind," and "from the artist's studio" to highlight the unique value of each piece and differentiate from prints or mass-produced art.
• •Anchor the Brand in its Canadian Roots: Continue to reference Canadian locations, seasons, and landscapes in descriptions and social media tags. This strengthens the brand's identity and appeals to a specific audience proud of Canadian art.
• •Maintain a Personal, Artist-to-Collector Voice: Write in the first person ("I have been working...", "My latest original...") whenever possible, especially on the blog and social media. This preserves the authentic, direct-from-the-artist feel that is central to the brand's appeal.

Social Perception

The brand is perceived as a high-quality, authentic source for original Canadian art. Customers are positioned as "art collectors," suggesting a target audience that values fine art over mass-produced decor. The perception is that of a small, independent business driven by a single artist's vision. The lack of negative reviews or press suggests a positive, if quiet, reputation. The brand's story is straightforward: what you see is what you get—the original work of Lisa Morrison.

Copy Examples

• •Capturing that fleeting moment where the sky meets the sea on the East Coast. 'East Coast Hope' is a new original oil painting born from a deep love for our Canadian shores. It’s about the quiet strength in the waves and the light that always finds a way through. Now available in the studio. Link in bio. #CanadianArt #OilPainting #LandscapeArt #EastCoast #ArtCollector
• •Bring the everlasting beauty of a garden into your home. Our Floral Collection features vibrant, impressionist oil paintings that celebrate nature's dynamic energy. Each piece is an original by artist Lisa Morrison, created to add a touch of serenity and color to your space. Explore the collection: [Link]
• •Art that speaks to the soul. Discover our collection of unique and thought-provoking abstract paintings, where color and emotion intersect.
• •Fresh from the easel: A new piece inspired by the Rideau Canal.
• •Inspired by the serene, forgotten forests of Canada. This original abstract landscape invites you to lose yourself in its depths. A one-of-a-kind oil painting by Canadian artist Lisa Morrison. #AbstractArt #CanadianArtist #Impressionism #WallArt #OriginalArt