Brand Tone

Sophisticated & Curated, Passionate & Enthusiastic, Exclusive & Premier, Nostalgic & Reverent, Approachable for Collectors

Brand Values

• •Authenticity
• •Artistic Excellence & Quality
• •Legacy & History
• •Exclusivity & Rarity
• •Connection & Emotion
• •Community
• •Innovation & Evolution

Best Practices

• •Emphasize Exclusivity and Rarity: Use words like "iconic," "legendary," "rare," "limited edition," "exclusive," and "unseen" to highlight the unique nature of the collection.
• •Maintain a Sophisticated and Cultured Voice: Reflect the "fine art" aspect. Avoid overly casual slang, but remain passionate and engaging. The tone should be knowledgeable but not alienating.
• •Focus on Storytelling: Each photograph has a story. Copy should allude to the history, the moment captured, and the cultural significance of the artists and photographers. Connect emotionally with the audience.
• •Highlight Authenticity and Photographer Legacy: Stress the direct connection to the photographers and their estates, ensuring buyers of the authenticity and artistic merit. Name-drop renowned photographers when relevant.
• •Be Visually Descriptive (Evocative): Since the product is visual art, the copy should evoke the imagery and the feeling it conveys, even before the viewer sees the photo. Use rich, descriptive language that appeals to the senses and emotions tied to music.

Social Perception

Highly Respected, Iconic & Culturally Significant, Aspirational, Trusted Source, Celebrity Endorsed/Associated

Copy Examples

• •Headline: Own a Piece of Music History. Body: Morrison Hotel Gallery presents an unparalleled collection of fine art photography, capturing the raw energy and intimate moments of music legends. Explore iconic images that defined generations. Visit us online or at our New York and Los Angeles galleries. Call to Action: Discover Your Icon.
• •Headline: Beyond the Music: The Eye of the Photographer. Body: We celebrate the artists behind the lens. Morrison Hotel Gallery exclusively represents over 125 of the world's finest music photographers, whose vision transformed moments into timeless art. Delve into their archives. Call to Action: Explore Our Photographers.
• •Headline: The Unseen Archives. Now Revealed. Body: Journey through rock and roll, jazz, blues, and hip-hop history with newly unveiled, rare, and limited-edition prints. Morrison Hotel Gallery brings you closer to the legends you love. Call to Action: Shop Limited Editions.
• •Headline: Curated for a Legend. Collected by You. Body: From The Rolling Stones to Post Malone, Morrison Hotel Gallery offers expertly curated exhibitions and fine art prints that resonate with the true music connoisseur. Our art advisors are ready to help you build your legacy collection. Call to Action: Speak to an Art Advisor.
• •Headline: The Art of Rock & Roll. The Soul of Photography. Body: At Morrison Hotel Gallery, we believe in the enduring power of iconic imagery. Experience the passion, the rebellion, and the poetry of music's greatest, captured in stunning fine art photography. Call to Action: View Current Exhibitions.