Brand Tone

Authentic & Cultured, Elegant & Stylish, Appreciative & Respectful, Warm & Inviting

Brand Values

• •Authenticity
• •Craftsmanship
• •Cultural Preservation
• •Fair Trade & Ethical Practices
• •Quality
• •Beauty & Style

Best Practices

• •Emphasize Storytelling: Always connect products back to their cultural roots, the artisans, and the traditions they represent. Share the "why" behind the "what."
• •Use Evocative and Sensory Language: Employ words that paint a picture of Morocco's colors, textures, and atmosphere (e.g., "vibrant," "intricate," "earthy," "soulful," "bohemian chic").
• •Maintain a Respectful and Appreciative Voice: Consistently show admiration for the craftsmanship and the cultural heritage. Highlight fair trade practices where applicable.
• •Focus on Authenticity and Uniqueness: Stress the handmade nature of the products and the one-of-a-kind quality that comes with artisanal work.
• •Ensure Visual Consistency: Accompany copy with high-quality, aesthetically pleasing imagery that reflects the elegant, cultured, and warm tone of the brand, similar to their current Instagram strategy.

Social Perception

Positive Association with Quality and Beauty, Appreciation for Authenticity and Craftsmanship, Seen as Unique and Exotic, Growing Awareness of Ethical Sourcing, The term "Moroccan Touch" itself is widely used to describe a desirable aesthetic that blends tradition with modern style.

Copy Examples

• •Headline: Moroccan Touch: Weaving Heritage into Your Home. Body: Discover authentic, handcrafted treasures that tell a story. Each piece is a testament to the rich traditions and skilled artistry of Moroccan Berber artisans, ethically sourced to bring timeless elegance and warmth to your space. Call to Action: Explore the Collection
• •Headline: Beyond Decor. It's a Moroccan Embrace. Body: Immerse yourself in the intricate beauty and soulful craftsmanship of Morocco. Our curated selection of rugs, poufs, and unique decor items are more than just objects; they are a connection to a vibrant culture, lovingly handmade to add a touch of magic to your everyday. Call to Action: Find Your Piece of Morocco
• •Headline: Ethically Crafted. Authentically Moroccan. Body: At Moroccan Touch, we believe in beauty with integrity. We partner directly with artisans, ensuring fair trade practices that honor their skill and preserve their heritage. Adorn your life with pieces that are as meaningful as they are beautiful. Call to Action: Shop Consciously
• •Headline: The Art of Moroccan Living, Redefined. Body: Experience the bohemian chic spirit of Morocco with our collection of timeless fashion and decor. From intricately embroidered caftans to hand-knotted rugs, each creation blends ancestral techniques with contemporary style, inviting you to embrace a world of unique artistry. Call to Action: Discover Our Modern Heirlooms
• •Headline: Let Your Home Tell a Story of Wanderlust. Body: Bring the soul of Moroccan souks and the warmth of desert landscapes into your sanctuary. Our handpicked, artisan-made pieces carry the essence of Morocco, promising unique character and enduring style for those who cherish authenticity and design. Call to Action: Journey with Moroccan Touch