Tono de Marca

Authentic, Ethical, and Evocative

Valores de Marca

• •Artisanal Preservation
• •Ethical Empowerment
• •Authenticity and Quality
• •Human Connection

Mejores Prácticas

• •Lead with the "Why": Always connect the product back to the brand's core mission. Start with the story of the artisan, the cultural heritage, or the ethical impact before diving into product features.
• •Use Story-Driven Language: Instead of "high-quality," use phrases like "crafted with love and patience" or "a legacy woven in wool." Name the rugs or collections to give them personality and reinforce the idea that each piece has a unique history.
• •Emphasize "Authentic" and "Handmade": These are key differentiators. Use them consistently across all platforms to set expectations. Describe the process—hand-dyed, handwoven, finished in Marrakech—to add credibility.
• •Balance Emotion with Function: While the tone is evocative, customers also need practical information. Pair emotional storytelling ("transform your space with Berber magic") with clear benefits ("plush and soft underfoot," "durable and long-lasting," "free shipping").
• •Speak as a Bridge, Not Just a Brand: Position 33BOHEMIAN as the connector between the customer and the artisan. Use inclusive language like "When you bring one of our pieces into your home, you're not just decorating, you're preserving a heritage." This makes the customer a participant in the brand's mission.

Percepción Social

The social perception of 33BOHEMIAN is overwhelmingly positive, with customers frequently praising the product quality and the brand's mission, noting high-quality craftsmanship, aesthetic value, positive customer service, and appreciation for authenticity.

Ejemplos de Copy

• •Woven with stories, dyed by the sun. This is more than a rug; it’s a piece of the Atlas Mountains, crafted by hands that have passed down their art for generations. Each thread supports the legacy and livelihood of our partner artisans. Bring a story into your home. #33Bohemian #MoroccanRug #EthicalDecor
• •Headline: The Soul of a Home is Woven. Sub-headline: Discover authentic, artisan-crafted Moroccan rugs that do more than decorate—they connect. Free shipping on all orders.
• •Subject: It's Arrived: A Story Woven Just For You.
• •Primary Text: Don't just furnish your home. Fill it with meaning. At 33BOHEMIAN, every rug is a bridge to a woman artisan in Morocco, ensuring her craft and community thrive. We promise fair wages, authentic quality, and a piece of art you'll treasure forever. Headline: Shop The Story. Empower Women. Description: Handwoven. Ethically Sourced. Uniquely Yours.
• •Title: Hand-Knotted Beni Ourain Rug - "Amina". Body: Meet "Amina," a story in wool and time. Hand-knotted by a master artisan in the High Atlas Mountains, its plush, high-quality pile and minimalist geometric patterns bring timeless warmth to any modern or bohemian space. Crafted with sustainably sourced materials and natural dyes, this rug is an investment in authentic art and ethical empowerment.