Brand Tone

Informative and Professional

Brand Values

• •Quality and Variety
• •Accessibility
• •Artist Enablement

Best Practices

• •Prioritize Clarity and Information: Always lead with the function and benefit of the product. Use clear, descriptive language that helps the artist understand how the product will perform.
• •Maintain a Professional Vocabulary: Use correct terminology for art materials and techniques (e.g., 'lightfastness,' 'viscosity,' 'primed surface'). This builds credibility and reinforces your position as an expert supplier.
• •Educate, Don't Just Sell: Frame posts and descriptions around helping artists make informed choices. Create content that answers common questions, like comparing product types or explaining techniques, as seen in the existing blog.
• •Highlight Quality and Brand Names: Consistently mention the respected brands you carry (Sennelier, Pébéo, etc.). This leverages their reputation to build trust in your shop.
• •Be Consistent Across All Channels: Ensure the professional, informative tone is used everywhere, from the website's privacy policy to social media captions. Avoid overly casual slang or humor that could dilute the brand's expert positioning.

Social Perception

Neutral and functional: seen as a reliable supplier of art materials in a specific geographic region.

Copy Examples

• •Unlock vibrant new possibilities. Introducing the Sennelier 48-pastel Portrait Collection. Each pastel is crafted for exceptional texture and lightfastness, ensuring your portraits capture every nuance. Available now. #ArtSupplies #Sennelier #PastelArt #MoroccanArtists #MPArtshop
• •Your Vision, Our Materials. Professional-Grade Art Supplies Delivered in Morocco.
• •The Foundation of Your Masterpiece. Discover our curated collection of canvases, paints, and mediums from the world's finest brands.
• •Enhance Your Palette: 15% Off All Oil Paints This Week.
• •Our 30 x 30 cm canvas provides a perfectly primed, medium-grain surface ideal for both oil and acrylic applications. The sturdy pine frame prevents warping, offering a reliable foundation for your work.