Brand Tone

Authentic, Reverent, and Educational.

Brand Values

• •Heritage
• •Craftsmanship
• •Community

Best Practices

• •Lead with the Story: Every piece has a narrative. Whether it's the cultural inspiration, the meaning behind a color choice, or the connection to the artist's heritage, always weave the story into the copy. This elevates the product beyond an object to a meaningful heirloom.
• •Emphasize "Handmade" with Detail: Don't just say a piece is handmade. Describe what that means. Mention the type of stitch, the size of the beads, the hours it takes, or the specific materials sourced. This reinforces the value of craftsmanship.
• •Use Reverent and Natural Language: The tone should reflect a deep respect for the craft and for nature. Use descriptive, sensory words that evoke the landscapes and cultural symbols inspiring the jewelry (e.g., "sun-baked cliffs," "iridescent shimmer," "desert rain").
• •Educate and Share Knowledge: Use social media and blog posts to share your process, explain techniques, and answer questions. This builds authority and community, positioning the brand as a knowledgeable and generous leader in its niche.
• •Maintain a Consistent Voice of "We": While the artist is central, the brand narrative also includes family and other Native artists. Using "we" and "our" in communications reinforces the community value and makes the brand feel inclusive and collaborative.

Social Perception

Artistic, High-Quality, and Culturally Significant.

Copy Examples

• •Capturing the fleeting moment before flight. Our new hummingbird earrings are beaded with dozens of tiny, iridescent seed beads, each one stitched with intention. A celebration of the delicate messengers of the desert. Available this Sunday at 5 PM MST. #NativeArt #Beadwork #HandmadeJewelry #MorningBirdJewelry
• •Wear the landscape that holds our stories. These earrings are a tribute to the sacred mountains, with each bead representing a ray of sun or a shadow on the cliffs. Handwoven using traditional flat stitch beadwork and size 13 charlotte cuts for a unique shimmer, they are a piece of home you can carry with you. Leather-backed for comfort and durability.
• •It's time to bring your story to life. Custom order slots are opening for a limited time on August 1st. Whether it’s a specific color palette that speaks to your heart or a design you've been dreaming of, let's collaborate to create a piece that is uniquely yours. Visit our website to learn more about the process. [Link]
• •A Story in Every Stitch + A Look Inside the Studio
• •From Sketch to Sparkle: Creating the 'Summer Rain' Heart Earrings | Studio Vlog