Brand Tone

Natural & Earthy, Conscious & Ethical, Artisanal & High-Quality, Gentle & Caring, Sophisticated & Luxurious (in a natural way)

Brand Values

• •Sustainability & Eco-consciousness
• •Nature-Inspired
• •Quality & Efficacy
• •Artisanal Craftsmanship
• •Ethical Practices
• •Simplicity & Minimalism
• •Well-being & Conscious Self-Care

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Natural & Earthy, Conscious & Ethical, Artisanal & High-Quality, Gentle & Caring, Sophisticated & Luxurious-Natural), key messaging points, \"do and don't\" words, and examples. Share this with anyone creating content.
• •Immerse in the Brand's Origin: Consistently draw inspiration from Ibiza's natural beauty, the \"conscious luxury\" ethos, and the artisanal, handcrafted aspect. Use evocative language that transports the customer to the serene, natural landscapes of the Balearic Islands.
• •Prioritize \"Conscious\" Language: Always weave in terms related to sustainability, eco-friendliness, natural ingredients, and ethical practices (\"plastic-free,\" \"vegan,\" \"organic,\" \"handmade,\" \"gentle,\" \"earth-kind\"). This reinforces core values.
• •Focus on Sensory Details & Benefits: Describe the scents, textures, and the feeling the products provide (e.g., \"leaves my hair light and soft,\" \"incredible shiny and hydrated,\" \"smell and how I feel the skin after it\"). Connect these to the natural ingredients and the overall sense of well-being.
• •Maintain Authenticity and Transparency: Be genuine in your claims. If products are \"science-backed,\" briefly allude to the expertise without overwhelming with jargon. Customer testimonials also lend authenticity, so continue to feature them. The tone should feel honest and rooted in the brand's genuine commitment to its values.

Social Perception

The brand is perceived as a provider of high-quality, natural, and effective eco-conscious cosmetic products that offer a touch of Ibizan-inspired, gentle luxury.

Copy Examples

• •Ibiza's Whisper, Bottled for Your Beauty. Discover Morna Ibiza's conscious, nature-infused hair and skin rituals.
• •Handcrafted in Spain, our solid shampoo bar blends [Key Ingredient 1] and [Key Ingredient 2] with the island's spirit. Free your hair, and the planet, from plastic. Pure, potent, and consciously created.
• •Imagine the Ibizan sun warming your skin, the scent of wild herbs in the air. That's the essence we pour into every Morna Ibiza creation. Embrace a beauty ritual that’s as kind to you as it is to the Earth. #MornaIbiza #ConsciousBeauty #NaturalSkincare #IbizaInspired #PlasticFree
• •A Gift from Nature: Experience the Purity of Morna Ibiza.
• •At Morna Ibiza, we believe in beauty that nurtures. Born from a pharmacist’s expertise and a love for the Balearic soul, we handcraft luxurious, eco-conscious cosmetics. Simple, effective, and always kind.