Tono de Marca

friendly, personal, heartfelt, warm, inviting, stylish, and aspirational

Valores de Marca

• •Love for Pets
• •Quality & Craftsmanship
• •Personal Connection
• •Community
• •Style & Individuality

Mejores Prácticas

• •Always Use "Pet-centric" Language: Frame the narrative around the pet. Instead of "A great accessory for you to buy," use "A stylish bandana your dog will love to wear."
• •Maintain a Warm and Personal Voice: Address the customer directly and warmly (e.g., "We love to hear from you"). Use friendly, accessible language and avoid overly corporate jargon.
• •Highlight the "Handmade" and "Love" Aspects: Consistently reinforce the core values. Phrases like "handmade with love," "crafted with care," and "for the love of pets" should be woven into copy across all platforms.
• •Foster Community Through Copy: Actively encourage user-generated content in your calls-to-action (e.g., "Tag us in your adventures!," "How does your pet show their style?"). When featuring customers, use celebratory and appreciative language.
• •Let the Visuals and Copy Work Together: Ensure the tone of the copy matches the bright, clean, and happy aesthetic of the photography. The words should enhance the feeling that the images evoke—joy, companionship, and style.

Percepción Social

Positive; perceived as a genuine, passion-driven small business rather than a large, impersonal corporation. The emphasis on handmade and personalized items contributes to a perception of quality and care. Has strong community engagement and is clear about its no-return policy for personalized items.

Ejemplos de Copy

• •Meet 'The Autumn Walk' bandana! 🍂 Because every leaf-crunching, tail-wagging adventure deserves a touch of style. Handmade with love, for your best friend. Tap to shop the new collection!
• •Welcome to the club! Bringing a new puppy home is an adventure. Let's make it a stylish one. Our handmade welcome kits, complete with a personalized tag and their first bow tie, are the perfect way to say 'welcome to the family.' Shop now and get 15% off your first order!
• •More Than an Accessory. It's a Way to Show Your Love. Discover handmade pieces that celebrate the unique bond you share with your pet.
• •Our hearts are so full! ❤️ Seeing all of your furry friends in their Morgans & Co gear is why we do what we do. This week's spotlight is on the adorable @[userhandle]! Swipe to see their photos and don't forget to tag us for a chance to be featured.
• •Classic, durable, and as unique as your pet. Our engraved bone-shaped tags are more than just an ID; they're a piece of personalized charm for their collar. Made to withstand every adventure, ensuring your peace of mind while they play in style.