Brand Tone

Luxurious, Expert, Confident, Caring, Approachable

Brand Values

• •Quality
• •Expertise & Craftsmanship
• •Customer Experience & Satisfaction
• •Beauty & Confidence
• •Transparency

Best Practices

• •Always Emphasize Quality and Luxury: Consistently use adjectives like "premium," "luxury," "high-quality," "finest," "expert," and "meticulously crafted" when describing products and services.
• •Focus on Empowerment and Confidence: Frame the benefits of the products and services around how they make the client feel beautiful, confident, and radiant.
• •Highlight Expertise and Craftsmanship: Detail the specific qualities of the hair (e.g., Raw S.E. Asian, double-drawn, cuticle aligned) and the skill involved in the salon services (e.g., expert sew-in techniques, customized experience).
• •Maintain a Welcoming and Caring Undertone: While luxurious, ensure the language feels inclusive and focused on the client's comfort and satisfaction (e.g., "Welcome to the Garden," "beautiful environment for self care," "exceptional customer support").
• •Be Consistent Across All Platforms: Ensure the tone used on the website, Instagram, Facebook, TikTok, and any marketing materials is harmonious and reinforces the same core brand identity. Regularly review content to check for consistency.

Social Perception

Highly Positive, Professional & Skilled, Trustworthy, Aspirational yet Attainable Luxury

Copy Examples

• •Headline: Step Into Your Radiance. Experience the Morgan's Garden Difference. Body: Indulge in the transformative power of 100% Raw S.E. Asian hair extensions, meticulously crafted for unparalleled quality and longevity. Our expert stylists in Oklahoma City are dedicated to creating your dream look in a sanctuary designed for your ultimate self-care. Book your luxury experience today.
• •Headline: Beyond Extensions. It's a Confidence Revolution. Body: At Morgan's Garden, we don't just sell hair; we cultivate confidence. Our premium, double-drawn Raw hair is your canvas for limitless styles, designed to empower you to feel your most beautiful. Discover the artistry and care that sets us apart.
• •Headline: The Secret to Flawless Hair? It's Growing in Our Garden. Body: Unveil the lush, natural-looking results you've always desired with Morgan's Garden. Specializing in expert sew-in weaves and the highest grade Raw hair, we offer a bespoke, all-inclusive salon experience. Because you deserve nothing less than perfection.
• •Headline: Invest in Your Hair. Invest in Yourself. Body: Morgan's Garden provides more than just hair extensions; we offer an investment in lasting beauty and confidence. Our ethically sourced, Raw S.E. Asian hair is designed to endure, looking flawless wear after wear. Experience the quality that speaks for itself.
• •Headline: Welcome to the Luxury You Deserve. Welcome to Morgan's Garden. Body: From the moment you enter our Oklahoma City salon suite, prepare for an unparalleled hair transformation. Enjoy complimentary refreshments in a private setting as our experts craft your perfect style using only the finest Raw hair extensions. Your journey to exquisite hair begins here.