Brand Tone

Empowering, Educational, Mystical, Authoritative, and Welcoming.

Brand Values

• •Empowerment Through Positive Change
• •Authenticity and Genuine Magick Practices
• •Responsibility and Ethical Use of Magick
• •Accessibility

Best Practices

• •Always Speak from the "Wise Guide" Persona: Every piece of copy, from a tweet to a product description, should sound like it's coming from Rowan Morgana—an experienced, empowering, and knowledgeable elder. Use "we" to foster community but ground the authority in her persona.
• •Balance the Mystical with the Practical: Use evocative, magical language ("align with the natural rhythms of the universe," "ignite your imagination") but always connect it to a practical, tangible benefit for the user (printable downloads, easy-to-follow rituals, solving a problem like writer's block).
• •Emphasize Empowerment and Personal Responsibility: Consistently frame magick as a tool for self-empowerment. Use active, empowering verbs. Remind the user that their intention and belief are the most crucial components, which aligns with the brand's value of ethical practice.
• •Be Inclusive and Welcoming: Explicitly welcome both beginners and experienced practitioners in your copy. Use phrases like "Whether you're lighting your first candle or adding to a well-worn grimoire" to make everyone feel seen and supported.
• •Maintain Visual and Thematic Consistency: Ensure the copy always complements the brand's visual identity (parchment backgrounds, gothic/mystical fonts, celestial imagery). The language should consistently revolve around core themes like lunar cycles, Sabbats, nature, and personal growth.

Social Perception

Legitimate, high-quality, and trustworthy resource in the Wiccan and witchcraft community, with high customer satisfaction and a reliable reputation. Customers see the products as valuable additions to their personal spiritual journeys.

Copy Examples

• •The New Moon whispers of new beginnings. Are you listening? Our New Moon Magick bundle is more than just spells; it's your personal guide to manifesting fresh intentions. Whether you're starting a new project or seeking a path of growth, these printable grimoire pages, designed by a practicing Crone, will align your energy with the potent cycle of the moon. Welcome the maiden's energy and plant the seeds for your desires to bloom.
• •Feeling energetically drained? Your sacred space might need a refresh. An Altar Cleansing ritual is not just about tidying up; it's about resetting the heart of your practice. It’s a foundational act of self-care for any practitioner. Tap into the power of purification and make your altar a beacon of positive energy once more. Find our exclusive, artfully designed ritual page on the shop. Link in bio.
• •Magick is a tool for transformation. Let us help you build your craft. ✨ #WitchTok #BookOfShadows #Spellcraft #MorganaMagickSpell
• •Unlock Your Power 🗝️ New Spells for Self-Care Inside
• •From novice to seasoned witch, your Grimoire is a reflection of your journey. For over a decade, Morgana Magick Spell has provided authentic, beautifully crafted spell pages to practitioners worldwide. Save 70% with our complete spell bundle and instantly download twelve years of curated magick. Elevate your practice today.