Brand Tone

Authentic & Heritage-Driven, Passionate & Enthusiastic, Inclusive & Community-Focused, Quality-Conscious & Reliable, Aspirational & Fun

Brand Values

• •Innovation
• •Legacy & History
• •Quality & Performance
• •Community & Inclusivity
• •Passion for the Ocean & Wave Riding

Best Practices

• •Embrace the Heritage: Regularly weave in elements of the brand's rich history and its pioneering status in bodyboarding. This reinforces authenticity and legacy.
• •Speak with Passion: Use enthusiastic, energetic, and positive language that reflects a genuine love for bodyboarding and the ocean. Let the stoke shine through.
• •Foster Community: Write in a way that invites engagement and makes customers feel like part of the Morey family. Encourage sharing, user-generated content, and interaction.
• •Balance Legacy with Modernity: While highlighting history is key, ensure the copy also feels current and relevant to today's bodyboarders. Showcase innovation alongside tradition.
• •Focus on the Experience: Go beyond just product features. Describe the feeling of riding a Morey board – the fun, the freedom, the connection with the waves. Sell the joy of bodyboarding.

Social Perception

Iconic & Respected, Nostalgic, Reliable & Trustworthy, Classic & Timeless, Associated with the "Fun" of Bodyboarding

Copy Examples

• •Headline: Morey: Still Making Waves. Since 1971. Body: Before it was a sport, it was a Morey. Ride the original. Feel the legacy. Shop the new collection and rediscover the thrill that started it all.
• •Social Media Post: Stoke levels are HIGH! 🌊 Tag a mate you're hitting the waves with this weekend. Fuel your session with the gear that's been there from the beginning. #MoreyBodyboards #RideTheOriginal #BodyboardLife
• •Product Description Snippet (for a beginner board): Your first wave is waiting. Our [Board Name] is designed for stability and endless fun, making it the perfect partner to start your bodyboarding journey. Join the Morey family and feel the glide!
• •Email Subject Line: The Legend Rides On: Discover What's New at Morey. Email Body Excerpt: For over 50 years, Morey has been synonymous with innovation and pure wave-riding joy. We're not just making bodyboards; we're crafting experiences. Check out our latest lineup, built with the same passion that Tom Morey poured into his first Boogie Board.
• •Instagram Story Text: "From the archives to the shoreline – the spirit of Morey lives on! What's your earliest Morey memory? Share with us! #MoreyMoments"