Tono de Marca

Warm, Conscious, and Relatable

Valores de Marca

• •Sustainability
• •Ethical Production
• •Quality & Durability
• •Thoughtful Design
• •Community & Connection

Mejores Prácticas

• •Lead with Values
• •Speak Parent to Parent
• •Emphasize "Soft & Safe"
• •Tell a Story of Longevity
• •Maintain Visual and Verbal Cohesion

Percepción Social

The public perception of More The Label is highly positive. Customers view it as a trustworthy, high-quality brand, appreciating its superior softness and unique, aesthetically pleasing designs. It is seen as genuinely ethical and sustainable, a key purchasing driver for its conscious consumer base. The brand's authenticity, particularly through the founder's personal involvement, fosters a strong, relatable connection with its audience.

Ejemplos de Copy

• •More adventures, more discovery, more grass stains. Our 100% organic cotton striped tee is designed for a childhood full of play. Incredibly soft, endlessly durable, and ready for whatever the day holds. Because good clothes shouldn't hold them back. #MoreTheLabel #OrganicForKids #SustainablePlay
• •What if their favorite outfit was also the most sustainable? We use only 100% GOTS certified organic cotton, free from nasty chemicals and toxins. The result? Unbelievably soft essentials that are gentle on your little one’s skin and on the Earth we all share. Explore our new collection of conscious, cozy classics.
• •The ultimate everyday companion for your little explorer. Crafted ethically in our 6-star rated sustainable factory from buttery-soft organic cotton, this pullover is designed for comfort and built to last. The relaxed fit allows for easy movement, while the durable fabric means it can be loved, worn, and passed down. A timeless piece for a capsule wardrobe.
• •Simplify dressing, maximize style. Our collections are designed in complementary earthy tones to make mixing and matching effortless. Create dozens of adorable, comfortable outfits with just a few key pieces. Ethically made, sustainably designed, and parent-approved. Shop now for 10% off your first order.
• •Our clothes are made for real life, not just for the 'gram. 😉 #MoreTheLabel #Durability #SustainableFashion #MumLife