Brand Tone

Supportive & Encouraging, Inclusive & Welcoming, Community-Focused & Friendly, Empathetic & Purpose-Driven, Authentic & Relatable

Brand Values

• •Community: Bringing people together through running.
• •Mental Well-being: Advocating for mental health awareness and the benefits of running for the mind.
• •Inclusivity: Ensuring everyone feels welcome and can participate.
• •Support & Encouragement: Fostering an environment where individuals support each other's goals.
• •Charity & Giving Back: Actively fundraising and partnering with mental health organizations like CALM and Movember.
• •Resilience & Perseverance: Embodied by slogans like "Keep Moving Forward."

Best Practices

• •Lead with Empathy and Support: Always frame messaging from a place of understanding and encouragement. Acknowledge the challenges (both physical and mental) that runners might face and offer a supportive perspective.
• •Champion Inclusivity in Language and Imagery: Use words and visuals that represent diverse individuals, running abilities, and backgrounds. Avoid jargon that might alienate beginners and ensure everyone feels welcome.
• •Focus on the "More": Consistently tie running back to the broader benefits – community, mental well-being, resilience, charity. Reinforce that it's not just about physical fitness but a holistic approach to a better life.
• •Amplify Community Voices: Feature user-generated content, testimonials, and stories from community members. This authenticates the brand's values and builds social proof.
• •Maintain Authenticity and Transparency: Be genuine in your communications. If discussing mental health, do so openly and honestly. Clearly communicate charity partnerships and the impact of customer support.

Social Perception

Positive & Supportive Community, Advocate for Mental Health, More Than Just Running, Inclusive, Motivational

Copy Examples

• •Headline: Your Pace, Your Journey, Our Community. Body: Lace up and find more than just a finish line. At More Than A Run, we believe every step taken is a victory for your mind and body. Join a community that champions progress, not perfection. #MoreThanARun #MentalWellness #RunningCommunity
• •Headline: Run For Your Mind. Body: Feeling the weight? Let the rhythm of your run lift it. Our latest collection is designed for comfort and to remind you: this is your therapy, your space, your strength. 10% of profits support mental health charities. #RunForYourMind #MentalHealthMatters #SupportAndRun
• •Headline: Together, We Go Further. Body: It's not about how fast you go, but who you share the journey with. The MTR community is here to cheer you on, every step, every challenge, every breakthrough. Find your tribe. #MTRCommunity #StrongerTogether #RunningFamily
• •Headline: More Than Apparel, It's a Statement. Body: Wearing More Than A Run means you believe in the power of movement for mental well-being. It means you stand for support, inclusion, and never giving up. What does your run stand for? #WearYourValues #RunningMotivation #MoreThanARun
• •Headline: Every Run Has a Story. Share Yours. Body: From conquering your first 5k to finding peace on a solo jog, your running journey is unique and inspiring. We see you, we support you. Tag us in your #MoreThanARun moments. #RunnerStories #Inspiration #CommunitySupport