Brand Tone

Educational & Passionate, Innovative & Modern, Premium & Quality-Focused, Culturally Rooted & Authentic, Friendly & Approachable

Brand Values

• •Quality & Excellence
• •Tradition & Heritage
• •Innovation & Fusion
• •Sustainability & Natural Products
• •Education & Sharing
• •Customer Connection & Well-being

Best Practices

• •Embrace Storytelling: Weave narratives around the origin of the teas, the founder's passion, or the cultural significance of tea in Hong Kong. This reinforces authenticity and connection.
• •Balance Tradition with Modernity: Use language that respects the heritage of tea while also highlighting innovative blends and contemporary appeal. Avoid overly archaic or overly trendy slang.
• •Educate Subtly: Integrate educational tidbits naturally within product descriptions, blog posts, and social media captions. Position the brand as a knowledgeable guide without being condescending.
• •Focus on Sensory Language: Describe the aromas, flavors, and textures of the teas in a rich and evocative way to appeal to the senses and convey premium quality.
• •Maintain a Voice of Sophisticated Warmth: The tone should be knowledgeable and refined, yet also friendly, approachable, and passionate, reflecting a genuine love for tea and a desire to share it.

Social Perception

More Tea is generally perceived as a premium Hong Kong-based tea brand that offers a unique blend of traditional Chinese teas and innovative, modern creations. The founder's background and passion for tea add to the brand's authenticity and credibility. They are seen as innovators in the tea space, particularly with their non-alcoholic spirit-inspired teas which have garnered media attention. Customers who purchase their products seem to appreciate the quality and the unique gifting options. There's an association with Hong Kong identity and culture. The educational aspect through their Sip Magazine and detailed product information likely positions them as knowledgeable experts in the tea field.

Copy Examples

• •Headline (Website Banner): More Tea: Sip Tradition, Taste Innovation. Discover the Art of Hong Kong Tea.
• •Social Media Post (New Product Launch - e.g., a seasonal blend): Unveiling our new Spring Bloom Oolong! 🌸 Crafted with the finest hand-picked leaves and a whisper of floral essence, it’s a vibrant cup that tells a story of heritage and fresh beginnings. Learn more about its unique journey from leaf to your cup on our Sip Magazine. #MoreTeaHK #TeaCulture #SpringVibes #PremiumTea
• •Product Description Snippet (for Whisky Tea): Experience the bold marriage of ancient tradition and modern craft. Our acclaimed Scottish Whisky Tea is meticulously aged in Scotch whisky barrels, imparting a rich, oaky aroma and a smooth, spirit-free finish. A true connoisseur's delight, born in Hong Kong.
• •"About Us" Excerpt: Founded from a legacy of tea and a passion for innovation, More Tea (續茶) is more than just a name – it’s our promise to continuously bring you the finest teas. We journey through ancient tea traditions and modern tastes to create unique brews that delight, educate, and connect. Join us in celebrating the rich tapestry of Hong Kong tea culture.
• •Email Subject Line (for a promotion): A Gift of Exquisite Taste: Explore More Tea's Curated Collections.