Brand Tone

Enthusiastic & Indulgent, Health-Conscious & Empowering, Approachable & Friendly, Quality-Oriented

Brand Values

• •Conscious Indulgence
• •Quality Ingredients & Craftsmanship
• •Health & Wellbeing
• •Enjoyment & Satisfaction
• •Accessibility

Best Practices

• •Prioritize "Taste" and "Enjoyment" Language: Always bring the conversation back to the pleasure of eating, using vivid, appealing sensory words, even when highlighting health benefits. The core promise is "More Taste."
• •Balance Indulgence with Health Benefits Seamlessly: Don't let the health aspects sound clinical. Weave them into the narrative of deliciousness (e.g., "Packed with protein *for amazing energy* and incredible taste"). The `more-taste.shop` slogan "Iss wie am Cheatday und fühl dich gut dabei" (Eat like on cheat day and feel good about it) is a perfect example of this.
• •Maintain an Upbeat, Positive, and Empowering Voice: Copy should make customers feel good about their choices, not restrictive. Use encouraging and enthusiastic language.
• •Use Authentic and Relatable Scenarios: Connect with the audience by referencing everyday situations where More Taste products fit in (e.g., easy weeknight dinners, post-workout fuel that tastes like a reward, guilt-free movie night pizza).
• •Be Consistent Across Platforms: Whether it’s an Instagram caption, a website description, or a Facebook post, the core message of delicious, consciously indulgent food should resonate with the same enthusiastic, health-aware, and quality-focused voice. Ensure visual branding also aligns with this tone.

Social Perception

Positive (for product quality). Health-Focused Niche. Emerging/Niche Awareness for "More Taste" as a distinct product line.

Copy Examples

• •Headline: Crave Smarter. Indulge Freely. Body: "Meet More Taste: Your favorite pizzas and treats, now packed with protein and less sugar. So you can crush your cravings AND your goals. #MoreTasteMoreLife"
• •Headline: Pizza Night? Make it a Protein Powerhouse! Body: "Our handmade, high-protein pizza bases are here to revolutionize your homemade creations. 24-hour rested dough for amazing flavor and easy digestion. Taste the MORE difference. #MorePizzaMoreTaste #HealthyIndulgence"
• •Headline: That "Cheat Day" Feeling, Any Day. Body: "With More Taste, you don't have to wait for the weekend. Enjoy delicious, satisfying meals that feel like a treat but fuel your body right. What are you tasting today? #FeelGoodFood #ConsciousEnjoyment"
• •Headline: Less Sugar, More Yum. Seriously. Body: "We believe in flavor without compromise. More Taste brings you the deliciousness you love, thoughtfully crafted with more protein and less sugar. It’s not just food, it’s a lifestyle. #MoreTasteLessGuilt"
• •Headline: Taste the Passion. Fuel Your Awesome. Body: "From our kitchen to yours, More Taste is all about quality ingredients and a love for food that makes you feel great. Grab our high-protein pizza bases and get creative! #HandmadeGoodness #MoreTaste"