Brand Tone

Nurturing & Empowering, Luxurious & Aspirational, Conscious & Responsible, Friendly & Relatable, Informative & Beneficial

Brand Values

• •Self-Care & Well-being
• •Sustainability & Eco-consciousness
• •Quality & Luxury
• •Intentionality & Non-Toxicity
• •Transformation & Sanctuary

Best Practices

• •Emphasize "You" and "Your": Focus the narrative on the customer's experience, benefits, and feelings. Use language that speaks directly to their needs and desires for comfort, well-being, and conscious living.
• •Weave in Core Values: Consistently reference themes of self-care, sustainability, luxury, and the "Sunday" feeling of relaxation in all communications, from product descriptions to social media posts.
• •Use Sensory & Emotive Language: Describe the feel of silk (soft, smooth, gentle), the emotional benefits (calm, refreshed, empowered), and the aspirational lifestyle (serene, luxurious, sanctuary).
• •Maintain Authenticity & Transparency: Be open about sustainable practices and the quality of materials. This builds trust and reinforces the conscious aspect of the brand.
• •Balance Luxury with Approachability: While highlighting the premium nature of the products, ensure the tone remains warm, inviting, and relatable, avoiding overly formal or distant language. The idea is "everyday luxury," not unattainable opulence.

Social Perception

High-Quality & Luxurious, Effective & Beneficial, Sustainable & Ethical, Gift-Worthy, Trustworthy

Copy Examples

• •Headline: Sink into Sunday. Every Day. Body: Elevate your rest and embrace your well-being with our 100% Mulberry silk. Kind to your skin, your hair, and the planet. Because self-care isn’t a luxury, it’s essential.
• •Headline: Wake Up to a Better Morning. Body: Experience the gentle touch of MORE SUNDAY silk. Our OEKO-TEX certified, toxin-free pillowcases and sleepwear are designed to soothe your skin and keep your hair smooth. Start your day feeling refreshed and radiant.
• •Headline: Luxury That Loves You Back. Body: Indulge in the pure comfort of MORE SUNDAY. Our sustainable silk essentials are more than just soft; they're a promise of care for yourself and the Earth. Feel good, inside and out.
• •Headline: The Gift of Gentle. Body: Wrap your loved ones (or yourself!) in the unparalleled softness of MORE SUNDAY silk. Ethically made, beautifully designed, and consciously crafted for moments of pure serenity.
• •Headline: Your Sanctuary Awaits. Body: Transform your home into a haven of tranquility with MORE SUNDAY. Our eco-luxe silk sleep accessories invite you to unwind, recharge, and rediscover the joy of simply being.