Brand Tone

Inspiring, expert, and trustworthy, motivating athletes to push limits, demonstrating deep knowledge of sports science, and positioning the brand as a reliable partner.

Brand Values

• •Performance-Driven
• •Science-Based Innovation
• •Athlete-Centric Approach
• •Trust and Credibility
• •Holistic Well-being

Best Practices

• •Speak to Benefits, Not Just Features: Instead of saying "6-hour battery," say "Train all week on a single charge." Always connect product features to a direct benefit for the athlete.
• •Use the Athlete's Voice: Employ language that resonates with your target audience ("personal best," "leg day," "the last mile"), but avoid overly technical jargon that might alienate beginners. This creates an authentic connection.
• •Combine Inspiration with Evidence: Motivate your audience with aspirational language, but back up your claims with data, testimonials, or scientific explanations to build trust and credibility.
• •Focus on the Complete Solution: Don't just present yourself as a product seller. Position yourself as a partner that offers solutions for the entire athlete's cycle: preparation, performance, recovery, and prevention.
• •Maintain Consistency Across All Channels: The inspiring, expert, and trustworthy tone must be consistent across the website, social media, emails, and product packaging to build a strong and recognizable brand identity.

Social Perception

Perceived as a premium and essential brand for athletic performance, an authority in sports care offering a tangible competitive advantage, and an expert and reliable partner supporting athletes at every stage of their training and competition.

Copy Examples

• •Your limits of yesterday are your warm-up today. Train harder, recover faster, and demand MORE from your performance. #MoreSportscare #GoFurther
• •Our percussion massage gun is designed with a professional-grade silent motor and 5 interchangeable heads to target specific muscle groups. It accelerates blood flow, reduces lactic acid, and decreases your downtime. It's not magic, it's science applied to your recovery.
• •The gear athletes trust to perform at their best. Science-backed, field-tested.
• •Subject: Ready for your next personal best? The real progress is built as much on rest as it is on effort. Discover our guide to active recovery and how our tools can help you be ready to give it your all in your next workout.
• •The 5 most common post-workout recovery mistakes (and how to fix them). At More Sportscare, we don't just give you the tools, we give you the knowledge to use them effectively.