Brand Tone

Warm, Heartfelt, and Sincere

Brand Values

• •Celebration of Love
• •Thoughtful Gifting
• •Local Craftsmanship and Quality
• •Positive Reinforcement
• •Aesthetic Cohesion

Best Practices

• •Use Emotive and Relational Language: Employ words that evoke feeling and connection. Phrases like "celebrate the bond," "a memory to treasure," and "for the one who..." reinforce the brand's core mission.
• •Focus on the 'Why,' Not Just the 'What': Frame product copy around the emotional reason for the gift. Instead of just describing a necklace, describe it as 'A symbol of an unbreakable connection to keep close to your heart.'
• •Consistently Highlight Core Values: Weave key brand differentiators like 'Made in Spain,' 'Thoughtfully Designed,' and 'Celebrating All Forms of Love' into descriptions, posts, and marketing materials.
• •Adopt a Storytelling Approach: Position products as part of a larger narrative. A wedding guestbook isn't just paper; it's 'the beginning of your shared story, filled with wishes from those who matter most.'
• •Maintain a Gentle and Encouraging Voice: All communications, from ad copy to potential customer service interactions, should reflect the brand's sincere and warm tone. Use encouraging, positive, and inclusive language.

Social Perception

It projects an image of a boutique, high-quality, and niche brand specializing in emotionally significant gifts. Customers are likely to perceive it as a trustworthy and heartfelt source for presents that are more personal and unique than mass-market alternatives. The focus on local production may also appeal to consumers interested in supporting national businesses.

Copy Examples

• •Every love story is worth celebrating. Find the perfect detail to commemorate your next chapter. Beautifully designed and made with love, right here in Spain.
• •For the friend who knows your heart. Our new Friendship Journal is a place to capture the memories, dreams, and laughs you share. Tag the person you'd fill this with. #MoreLOVE #UnbreakableBonds #HechoEnEspaña
• •Twelve months of tiny miracles, a lifetime of love. Treasure every precious moment of their first year with this beautifully illustrated memory book. A keepsake to cherish long after they’ve taken their first steps.
• •A reminder, just for you: a little more love goes a long way.
• •Tired of the same old gifts? At MoreLOVE, we create meaningful presents that tell a story. From custom prints to delicate jewelry, give something that truly matters. Share more love.