Brand Tone

playful, friendly, and enthusiastic

Brand Values

• •Joy and Happiness
• •Creativity and Uniqueness
• •Quality
• •Customer Satisfaction
• •Community Engagement
• •Affordability
• •Inclusivity and Self-Expression

Best Practices

• •Embrace Exuberance: Use positive and upbeat language. Words like "happy," "joy," "fun," "delightful," "vibrant," and "exciting" should be staples.
• •Keep it Conversational and Approachable: Write as if you're talking to a friend. Use contractions, informal language (where appropriate), and address the customer directly.
• •Inject Playfulness: Don't be afraid to use humor, emojis (sparingly and appropriately for the platform), and lighthearted questions to engage the audience.
• •Focus on the "Why": Connect products to the feeling of joy and fun they bring, rather than just listing features. Emphasize how items can make "daily life More Fun!".
• •Be Visually Consistent: Ensure that the playful and vibrant tone of the copy is matched by equally cheerful and colorful visuals in marketing materials and on the website.

Social Perception

A Source of Unique and Fun Products, Engaging and Community-Oriented, Customer-Focused, A Growing Brand

Copy Examples

• •Headline for New Arrivals: "Warning: May Cause Spontaneous Joy! 🎉 Our Newest Fun-Finds Have Landed!"
• •Social Media Post (Instagram/Facebook): "Say 'goodbye' to boring and 'hello' to a burst of fun! ✨ Discover unique treasures at MoreFun US that'll make your everyday feel extraordinary. What's making you smile today? #MoreFunLife #UniqueFinds #JoyfulLiving"
• •Product Description Snippet (for a quirky stationery item): "Unleash your inner creative genius (or just doodle your day away) with this ridiculously cute [Product Name]! Guaranteed to make your desk 100% more awesome. 😉"
• •Email Subject Line for a Sale: "Psst... Your Dose of Fun is Now on Sale! 🤫 Up to 40% Off!"
• •Call to Action Button: "Add Some Fun to Your Cart!" or "Get Your Happy On!"