Tono de Marca

Aspirational, educational, and supportive; characterized by positive, empowering, and accessible scientific language, positioning the brand as a knowledgeable and encouraging partner.

Valores de Marca

• •Efficacy and Scientific Integrity
• •Transparency and Honesty
• •Simplicity and Convenience
• •Holistic Well-being
• •Empowerment

Mejores Prácticas

• •Lead with the Benefit, Support with the Science: Start with how the product will improve the customer's life (e.g., "sustained energy," "sharper focus") and then briefly explain the scientific reason why (e.g., "rapidly absorbed C8 MCTs").
• •Maintain an Empowering and Positive Tone: Use active, encouraging language that inspires customers to take charge of their health and pursue their goals.
• •Emphasize Convenience and Simplicity: Consistently highlight how easily the product integrates into daily routines, reinforcing its "effortless" and "versatile" nature.
• •Be Transparent and Educational: Continue to share information about the ingredients and their benefits. This builds trust and positions the brand as a knowledgeable authority.
• •Incorporate Sensory and Aspirational Language: Use words that evoke the taste and texture of the product (e.g., "creamy," "delicious") and the feeling of a more vibrant, focused life.

Percepción Social

Aims to be perceived as a trustworthy and premium provider of a high-quality, convenient, and effective wellness supplement. Emphasizes scientific backing and transparency to build credibility with a health-conscious audience, fostering a positive and motivating brand image.

Ejemplos de Copy

• •Headline: Your Daily Ritual, Elevated. Body: Stir in a drop of focus, a spoonful of sustained energy, and a wave of wellness. More FNDMNTL's soluble MCT oil blends seamlessly into your morning coffee or afternoon smoothie, making your journey to a more vibrant life effortlessly delicious.
• •Headline: Unlock Your Cognitive Edge. Body: Power your brain with the scientifically-backed blend of C8 and C10 MCTs in our FNDMNTL formula. Experience enhanced mental clarity and sharper focus to conquer your day, every day.
• •Headline: More Than Energy. It's Your Foundation. Body: Don't just chase a fleeting boost. Build a baseline of vitality with More FNDMNTL. Our unique MCT blend supports your metabolism and digestive health for a feeling of well-being that lasts.
• •Headline: The Science of Wellness, Simplified. Body: We believe in transparency. Our FNDMNTL formula is crafted with the purest coconut-derived MCTs, offering a synergistic blend of C8, C10, and C12 acids. No fillers, no confusion just pure, honest support for your health goals.
• •Headline: Taste the Possibilities. Body: Who said healthy can't be delicious? With flavors like rich Mocha, smooth Vanilla, and warm Maple, adding the benefits of MCT oil to your favorite foods and drinks is a treat, not a task.