Brand Tone

Whimsical, Evocative, Personal, Approachable, Passionate, Knowledgeable, Indie, Handmade, Slightly Quirky, Humorous

Brand Values

• •Creativity & Uniqueness
• •Passion for Perfumery
• •Customer Connection & Community
• •Accessibility & Fair Pricing
• •Inclusivity & Authenticity

Best Practices

• •Embrace Storytelling: Frame product descriptions, social media posts, and even scent names around a narrative or a vivid scene. Use evocative language that appeals to the imagination.
• •Maintain a Personal Voice (especially from Vika): Continue using "I" and sharing personal connections to scents or the creative process where appropriate, especially on platforms like TikTok and Instagram. This reinforces the approachable, indie feel.
• •Highlight Uniqueness and Artistry: Don't shy away from unconventional notes or scent concepts. Emphasize the creativity and craftsmanship behind each perfume. Celebrate what makes Morari different.
• •Engage Authentically: Continue to interact with the community in a genuine way. Respond to comments and reviews thoughtfully, and be open about the brand's journey and values, including aspects of inclusivity.
• •Keep it Whimsical and Slightly Quirky: Inject humor and playfulness where appropriate, aligning with the "bodacious_herbaceous" persona and creative scent names. This can make the brand more memorable and relatable.

Social Perception

Highly Regarded in Indie Niche, Creative & Artistic Scents, Good Quality & Value, Personal and Relatable Brand Owner, Unique and Memorable, Some Scents Can Be Polarizing (but true to description)

Copy Examples

• •Ever wondered what secrets the forest whispers after midnight? Our new scent, 'Moonpetal Moss,' bottles the magic of moonlit wanderings, damp earth, and the faintest hint of forgotten fae laughter. Dare to dabble?
• •Not your garden-variety green. 'Dear Green' is an unapologetic dive into chlorophyll, tomato leaf, and the untamed wild. It's the scent of sap in your veins and the earth breathing. For the truly verdant souls.
• •Vika here! 👋 Feeling like a warm hug is in order? 'Snuggly' is my go-to for that 'wrapped in a cashmere blanket with a good book' vibe. Golden amber, vanilla bean, and a whisper of sandalwood to make your day a little softer. What scents make you feel cozy?
• •Escape to Pelican Town with our 'Life in the Valley' collection. Whether you're tending to digital crops or just dreaming of simpler days, these scents capture the heart of your favorite farming (and friendship!) adventure. Which villager’s essence will you wear today?
• •At Morari, we don't just blend perfumes; we craft tiny olfactory tales. Each bottle holds a unique story, a captured moment, an unexpected journey. Find the scent that speaks your language.