Tono de Marca

Elegant, Aspirational, Personal, Accommodating, Feminine, and Empowering.

Valores de Marca

• •Craftsmanship & Quality
• •Personalization & Uniqueness
• •Celebration of Milestones

Mejores Prácticas

• •Lead with "Elegance" and "Celebration": Every piece of copy, from a tweet to a product description, should incorporate words that evoke sophistication and the importance of personal moments (e.g., timeless, signature, treasure, commemorate, story, celebrate, shine).
• •Emphasize "You" and "Your Story": Use a customer-centric approach. Frame products around the customer's life, feelings, and milestones. Ask questions in posts ("What moment would you celebrate with this piece?") to foster a personal connection.
• •Highlight Craftsmanship and Materials: Consistently mention the use of "gold," "silver," and "custom design" to reinforce the brand's core offerings and commitment to quality. This builds trust and justifies a premium positioning.
• •Maintain a Consistent Call to Action (CTA): Guide the audience clearly. Use CTAs that align with the brand's personal touch, such as "Let's create together," "Discover your piece," or "Share your story with us," rather than generic "Shop Now" commands.
• •Adapt the Tone, Not the Values, for Each Platform: While the core values of elegance and personalization remain, the tone can be adapted. Instagram can be more visual and aspirational, TikTok more dynamic and focused on the creation process, and email more direct and personal. The underlying message, however, must always be consistent.

Percepción Social

MORANGO is perceived as a Special Occasion Jeweler, a Local & Artisanal brand, and an Emerging Online Brand.

Ejemplos de Copy

• •Elegance you can feel. Our new collection is crafted not just to be worn, but to be a part of your story. Discover the piece that speaks to you. #JoyeríaMorango #HandcraftedElegance
• •Your love is unique. Your rings should be, too. At MORANGO, we specialize in custom wedding bands that celebrate your personal journey. Let's create your forever symbol together. [Link]
• •From a simple idea to a forever treasure. ✨ Watch us bring a custom nameplate necklace to life in pure silver. Your story, your style, our craft. #CustomJewelry #MorangoGlow
• •MORANGO was born from a simple belief: every woman is brilliant, and her jewelry should be, too. We are artisans dedicated to crafting exquisite pieces in gold and silver that celebrate the milestones and moments that make you shine. Based in the heart of Trujillo, each piece is a promise of quality, elegance, and personal expression.
• •Subject: A Personal Touch of Brilliance Awaits Hello [Customer Name], elevate the everyday with a piece that is uniquely yours. For a limited time, enjoy complimentary personalization on all our silver pendants. The perfect gift for someone special, or the perfect treat for yourself. Shine on.