Brand Tone

Sophisticated & Minimalist, Thoughtful & Intentional, Accessible & Inspiring, Quietly Confident, Slightly Playful (on TikTok)

Brand Values

• •Quality Craftsmanship
• •Timeless Design & Durability
• •Simplicity & Functionality
• •Sustainability
• •Accessibility of Good Design
• •Honesty & Transparency
• •Collaboration

Best Practices

• •Embrace Understated Elegance: Your copy should reflect the minimalist and sophisticated aesthetic of your designs. Use clear, concise language. Avoid jargon or overly casual slang (except moderately on platforms like TikTok where appropriate). Focus on conveying quality and thoughtful design.
• •Highlight Craftsmanship and Materials: Consistently weave in mentions of your Portuguese artisanal production, the quality of natural materials used (wood, leather, stone), and the durability of your pieces. This reinforces your core values.
• •Tell the Story of "Timelessness" and "Simplicity": Frame your products not as fleeting trends, but as enduring investments. Emphasize how their simple, functional design makes them versatile and long-lasting. Use phrases like "design that endures," "built for generations," "the beauty of essentialism."
• •Maintain Visual and Textual Harmony: Ensure your copy complements the high-quality, clean visuals used on your website and social media. The tone of the text should match the mood of the imagery – generally calm, composed, and inspiring.
• •Adapt Subtly to Platform Nuances: While maintaining core brand messaging, allow for slight tonal variations. Instagram can be more evocative and lifestyle-focused, LinkedIn more formal and industry-oriented, and TikTok more engaging and dynamic, without losing the essence of sophistication and quality.

Social Perception

High-End & Aspirational, Design-Focused & Cultured, Trustworthy (regarding quality), Internationally Recognized (within design circles)

Copy Examples

• •Instagram Post (Showcasing a new minimalist sofa): "Discover the art of simplicity. Our new LISBOA sofa combines clean lines with unparalleled comfort, crafted from sustainably sourced oak and upholstered in natural linen. Timeless design, made for modern life. #MORdesign #MinimalistHome #SustainableFurniture #PortugueseCraftsmanship #QuietLuxury"
• •Facebook Ad (Targeting design-conscious homeowners): "Elevate your everyday. MOR Design believes that beautiful, functional furniture should be a seamless part of your life. Explore our collection of timeless pieces, ethically crafted in Portugal to last for generations. Design made simple, quality that endures. Shop now. [Link] #MORdesign #ModernLiving #InteriorInspiration #QualityCraftsmanship #TimelessPieces"
• •TikTok Video Caption (Quick showcase of a versatile side table): "One table, endless possibilities. ✨ Our PEDRA side table – sculptural, simple, solid. How would you style yours? #MORdesign #VersatileDesign #ModernFurniture #HomeDecorIdeas #TikTokStyle"
• •Website "About Us" Snippet: "At MOR, simple takes time. We dedicate ourselves to a meticulous process of creation, from selecting the finest natural materials to collaborating with master artisans in Portugal. Each piece is an invitation to embrace the essential—timeless design, enduring quality, and a commitment to sustainable living."
• •LinkedIn Post (Announcing a new design collaboration): "MOR Design is thrilled to announce our latest collaboration with renowned designer [Designer's Name]. Together, we are exploring new dimensions of minimalist aesthetics and sustainable innovation, furthering our commitment to bringing exceptional, thoughtfully crafted furniture to conscious consumers. Stay tuned for the unveiling. #MORdesign #DesignCollaboration #SustainableInnovation #ModernFurniture #Craftsmanship"