Brand Tone

Elegant & Sophisticated, Minimalist & Modern, Aspirational yet Accessible, Passionate & Confident, Friendly & Engaging (on social media)

Brand Values

• •Original Design
• •Timelessness
• •Quality
• •Self-Expression
• •Simplicity & Elegance
• •Brazilian Identity (implied)

Best Practices

• •Develop a Style Guide: Clearly document the brand's voice, approved terminology, words to avoid, and grammatical preferences. This ensures anyone writing for the brand has a clear reference. For Moov., this would include words like "elegant," "minimalist," "timeless," "design," "crafted," "express."
• •Focus on "Show, Don't Just Tell": Instead of saying "our watches are high quality," describe the materials or the meticulous design process. For Moov., "Crafted from 316L stainless steel with genuine leather straps..." is stronger than "High-quality watches."
• •Emphasize Lifestyle and Feeling: Connect the product to the customer's aspirations and how it makes them feel. Moov.'s copy should evoke feelings of sophistication, confidence, and quiet style, rather than just listing technical specifications.
• •Maintain Visual-Verbal Harmony: Ensure the copy complements the visual identity. For Moov., the clean, elegant visuals should be matched by equally refined, concise, and uncluttered text.
• •Listen and Adapt (Slightly): Pay attention to how your audience talks about your brand and products. While maintaining the core tone, you can subtly incorporate language that resonates with them, making the brand feel more connected and authentic. For instance, if customers frequently use a specific term of endearment for the products, and it fits, consider its careful inclusion.

Social Perception

Stylish & Fashion-Conscious, Good Quality for Price, Trustworthy (within its community), Niche & Independent, Aesthetically Pleasing

Copy Examples

• •Headline: Define Your Time. Body: More than a watch, a Moov. is a statement. Discover minimalist designs crafted to express your unique style. Timeless elegance, for every moment.
• •Headline: Simplicity is the Ultimate Sophistication. Body: Experience the beauty of original Brazilian design with Moov. Watches. Each piece is thoughtfully created to complement your journey with understated elegance.
• •Headline: Elevate Your Everyday. Body: From crucial meetings to relaxed weekends, let your Moov. watch be the subtle detail that speaks volumes. Crafted for life, designed for you.
• •Headline: The Art of Minimalism. The Heart of Moov. Body: We believe in design that endures. Our collection is a testament to timeless style and quality craftsmanship. Find the Moov. that moves you.
• •Headline: Your Signature. Your Moov. Body: Every Moov. watch is designed in Brazil with passion and precision. It’s not just about telling time, it’s about telling your story. Explore the collection.