Brand Tone

Conscious and Responsible, Chic and Modern, Positive and Gentle, Informative and Transparent, Approachable and Friendly

Brand Values

• •Sustainability/Eco-responsibility
• •Made in France/Local Production
• •Quality and Durability (implied)
• •Aesthetics and Style
• •Transparency

Best Practices

• •Develop a Brand Voice Guide: Document key elements like your mission, values, target audience, and desired tone with specific examples of do's and don'ts for language and style.
• •Prioritize Value-Driven Language: Consistently weave in keywords and phrases that reflect your core values, such as eco-friendly, sustainable, Made in France, biodegradable, conscious choice.
• •Maintain Visual and Textual Harmony: Ensure that the tone of your copy aligns with your visual identity. For Moov, this means pairing clean, stylish visuals with equally refined, positive, and eco-conscious text.
• •Engage Authentically: When interacting on social media or responding to customers, use a tone that is genuinely helpful, transparent, and reinforces your brand's commitment to its values. Avoid overly corporate or generic responses.
• •Review and Refine Regularly: Periodically review your website copy, social media posts, and marketing materials to ensure they consistently reflect the desired brand tone and adapt to any subtle evolutions in your brand's messaging or audience.

Social Perception

A niche provider of stylish, eco-conscious tech accessories, particularly for Apple products.

Copy Examples

• •Headline for a new collection: Protect Your Tech, Preserve Our Planet. Discover the new Moov collection – 100% biodegradable, 100% chic.
• •Instagram Post Caption: Style that speaks volumes, naturally. 🌿 Our plant-based phone cases are kind to the Earth and feel amazing in your hand. Little choices, big changes. #MoovFrance #EcoChic #SustainableStyle #MadeInFrance
• •Product Description Snippet: Crafted with care in France from innovative wheat straw, this Moov case offers robust protection for your iPhone while being fully biodegradable. Embrace conscious living without compromising on modern aesthetics. Feel good, do good.
• •Email Subject Line: Be the Change: Stylish Eco-Accessories from Moov Are Here!
• •Facebook Ad Copy: Tired of plastic? Make the switch to Moov's beautiful, biodegradable accessories. Designed in France, loved by nature. Shop our eco-responsible phone cases, AirPods cases & Apple Watch bands now and join the Moovment!