Brand Tone

Playful and Imaginative, Authentic and Bold, Caring and Comforting, Enthusiastic and Vibrant, Inspirational

Brand Values

• •Authenticity
• •Creativity and Innovation
• •Quality and Durability
• •Freedom to Dream and Self-Expression
• •Family and Heritage
• •Sustainability

Best Practices

• •Embrace Vivid and Evocative Language: Use words that paint a picture and spark the imagination. Think enchanting, magical, adventure, vibrant, bold, cozy, playful.
• •Speak Directly to the Modern Parent and Child's Spirit: Address the parent who seeks originality and quality, while keeping the language and themes appealing to the wonder of childhood.
• •Highlight Authenticity and Uniqueness: Consistently reinforce what makes MOOUI different – the bold colors, unique prints, and the departure from traditional children's decor.
• •Balance Playfulness with Reassurance: While the tone is imaginative, always weave in messages of quality, safety (e.g., certified materials, hypoallergenic), and durability to build trust with parents.
• •Maintain Enthusiasm and Positivity: Let the copy reflect the brand's passion for color, creativity, and making a positive impact on children's spaces and lives. The "Let's color the world!" tagline is a good anchor for this.

Social Perception

Positive and Admired for Design, Associated with Quality and Comfort, Seen as Innovative and Differentiating, Growing International Presence, General Trust

Copy Examples

• •Headline: Dive into Dreamland: Where Colors Play and Adventures Begin! Body: Tired of beige and blah? So are we! MOOUI turns nurseries and kids' rooms into vibrant worlds of imagination. Discover bedding, decor, and more, all crafted with love, bold designs, and the softest, safest materials for your little originals. Let's color their world, together! Call to Action: Explore the Magic!
• •Headline: Unwrap Authenticity. Spark Creativity. Body: At MOOUI, we believe every child is an original. That's why we create decor that’s as unique and spirited as they are. From a sprinkle of stardust in our wallpapers to the cozy hug of our 100% certified cotton pyjamas, every piece tells a story. Call to Action: Discover Their Next Favorite Story!
• •Headline: More Than Just Decor, It's a Childhood. Body: Remember the forts you built? The worlds you imagined? MOOUI brings that spirit to life with durable, high-quality pieces designed for endless play and sweet dreams. Safe for them, stylish for your home, and made to make memories. Call to Action: Create Their Happy Place!
• •Headline: Goodbye, Boring! Hello, Brilliant! Body: MOOUI is here to shake up the kids' aisle! We’re talking bold, beautiful prints, colors that pop, and designs that inspire little minds to dream big. Crafted with care and a whole lot of joy, because childhood should be anything but bland. Call to Action: Shop the Joy!
• •Headline: Softness They'll Love, Quality You'll Trust. Body: Snuggle-approved and parent-preferred! Our OEKO-TEX® certified fabrics mean no nasties, just pure, gentle comfort against their skin. MOOUI combines enchanting designs with the durable quality your family deserves. Call to Action: Feel the MOOUI Difference!