Brand Tone

Artistic & Passionate, Authentic & Personal, Elegant & Refined, Conscious & Ethical, Story-driven

Brand Values

• •Craftsmanship: Dedication to traditional techniques and high-quality execution.
• •Uniqueness & Individuality: Creating one-of-a-kind or small-batch pieces that stand out.
• •Sustainability & Ethical Sourcing: Using recycled materials and ethically sourced gemstones.
• •Artistic Expression: Jewellery as a form of art and personal expression.
• •Transparency & Authenticity: Sharing the making process and the story behind the brand.
• •Timelessness: Creating pieces that are not trend-driven but have lasting appeal.

Best Practices

• •Create a Brand Voice Guide: Document the key elements of your tone (e.g., artistic, authentic, elegant, conscious, story-driven) with examples of do's and don'ts. Share this with anyone creating content.
• •Emphasize Storytelling: Weave narratives into product descriptions, social media posts, and even customer interactions. Talk about the inspiration, the materials, the process, or the feeling you want the piece to evoke.
• •Use Evocative and Sensory Language: Appeal to the senses by describing textures, the play of light on metal, the coolness of stone, and the imagined weight and feel of the jewellery. Use words that reflect artistry and refinement.
• •Maintain Authenticity: Let the passion for the craft shine through. If it’s a solo artisan, using "I" and "my" can be powerful. Be transparent about processes and material sourcing to reinforce ethical values.
• •Review and Refine Regularly: Periodically review all your copy across different platforms (website, social media, emails) to ensure it aligns with the defined brand tone and values. Get feedback if possible. Consistency builds recognition and trust.

Social Perception

Customers and followers likely perceive Lisette Burm Jewellery as a high-quality artisan brand offering unique, beautifully crafted pieces with a personal touch. The emphasis on sustainable and ethical practices would appeal to conscious consumers. The brand is likely seen as an investment in wearable art rather than fast-fashion jewellery. The direct involvement of the artist in communication (e.g., on Instagram) probably fosters a sense of trust and connection. It is perceived as a niche brand, appealing to individuals seeking something special and meaningful.

Copy Examples

• •Instagram Post (Image: Close-up of a textured gold ring): Feel the ancient whisper of recycled gold. Each mark on this band tells a story, handcrafted with intention, just for you. More than a ring, it's a piece of art to carry with you. ✨ #LisetteBurmJewellery #HandmadeGold #SustainableLuxury #ArtisanJewellery #UniqueRing
• •Product Description (Website - for a necklace with a unique gemstone): The 'Ocean Jasper Dream' pendant: A singular Ocean Jasper, cradled in hand-forged recycled silver. Known for its soothing energy, each stone is a miniature painting by nature, ensuring your piece is as unique as your journey. Discover the story within. #EthicalGemstones #HandcraftedNecklace #StatementPiece #WearableArt #LisetteBurm
• •'About Us' Snippet (Website/Social Bio): At Lisette Burm Jewellery, we believe in the soul of the handmade. Every piece is born from a blend of traditional goldsmithing, sustainable materials, and a passion for creating heirlooms that speak. Crafted by hand, loved for a lifetime.
• •Email Newsletter Excerpt (Announcing a new collection): Inspired by the quiet strength of ancient forests, our new 'Wildwood' collection is here. Discover pieces where recycled silver meets the earthy tones of ethically sourced tourmalines, each telling a tale of resilience and natural beauty. Explore the magic, crafted slowly and thoughtfully.
• •Promotional Ad (Targeting conscious consumers): Adorn yourself with intention. Lisette Burm Jewellery offers more than beauty; it’s a commitment to sustainable practices, ethical sourcing, and the enduring art of goldsmithing. Find your unique, consciously crafted treasure. [Link to Shop]