Brand Tone

Conscious & Purpose-Driven, Authentic & Story-Focused, Artisanal & Quality-Oriented, Community-Oriented & Engaging, Positive & Uplifting, Playful & Approachable

Brand Values

• •Sustainability
• •Craftsmanship & Quality
• •Impact & Responsibility
• •Community & Education
• •Authenticity & Transparency
• •Meaningful Living & Conscious Choices

Best Practices

• •Always Lead with Purpose: Every piece of copy should, directly or indirectly, connect back to Mosa's core mission of sustainability and conscious living. Even a simple product post can subtly reinforce this.
• •Tell the Story (Again and Again, Creatively): Continuously weave in the narrative of transformation – how discarded bottles become beautiful, valued objects. This is a unique selling proposition that resonates.
• •Use "Us" and "You" to Foster Community: Frame messaging in a way that includes the customer in the brand's journey and mission. Emphasize shared values and collective impact.
• •Highlight the "Handcrafted" and "Natural" Elements: Consistently use descriptive words that evoke quality, care, and the natural, eco-friendly aspects of the products (e.g., "hand-poured," "artisan-cut," "renewable soy wax," "phthalate-free").
• •Maintain an Optimistic and Empowering Voice: Focus on the positive impact of choosing sustainable products and the beauty of second chances, empowering customers to feel good about their purchases.

Social Perception

Positive & Respected, Unique & Innovative, Ethical & Trustworthy, Gift-Worthy, Woman-Led

Copy Examples

• •Headline: Give a Bottle a Second Life. Give Your Home a Story. Body: At Mosa, we see beauty in what’s left behind. Each handcrafted candle and piece of glassware started as a discarded bottle, now reimagined to bring warmth, light, and a touch of sustainable style to your space. Join us in making every choice count.
• •Social Media Post: From last night’s celebrations to your morning coffee ritual. ☕✨ Our upcycled glass tumblers aren't just drinkware; they're a daily reminder that conscious choices can be beautiful. Handcrafted with love in Vancouver from bottles saved from the landfill. #WeAreMosa #SustainableLiving #UpcycledGlass #HandmadeHome
• •Product Description (for a candle): Meet 'Coastal Calm' – our hand-poured soy wax candle in a signature upcycled bottle. Infused with natural [Scent Name] oils, it’s designed to transport you to serene shores while lighting your home the eco-conscious way. Burn time: approx. 50 hours of pure, clean fragrance. Made with care, for a brighter planet.
• •About Us Snippet: It started with a pile of empty mimosa bottles and a simple question: can’t we do better? That spark ignited Mosa. Today, we’ve given over 30,000 bottles a new purpose, transforming them into unique, handcrafted décor that proves sustainability and style go hand-in-hand. Every piece tells a story of renewal. What story will yours tell?
• •Call to Action (Workshop): Ready to roll up your sleeves for a greener world? Join our Upcycling Workshop and learn how to transform everyday 'waste' into beautiful creations. Let's build a circular economy, one bottle, one creation at a time. Sign up today – link in bio! #MosaWorkshops #CircularEconomy #SustainableSkills #VancouverEvents