Brand Tone

Friendly and Approachable, Community-Focused, Service-Oriented, Value-Driven, Established and Trustworthy

Brand Values

• •Customer Service
• •Community Commitment
• •Family Ownership
• •Quality and Value
• •Product Knowledge
• •Tradition and Reliability

Best Practices

• •Emphasize Local Connection: Always highlight the "local," "family-owned," and "community-focused" aspects. Use town/region names where appropriate.
• •Maintain a Friendly, Conversational Voice: Write as if you're speaking to a neighbor. Avoid overly formal or corporate language. Use "we," "us," and "our family" to foster a personal connection.
• •Showcase Expertise with Humility: Talk about product knowledge and quality, but frame it in terms of helping the customer make the best choice for *their* needs, not just selling a product.
• •Reinforce Trust and Heritage: Subtly weave in the store's longevity and experience to build confidence (e.g., "trusted for over X years," "a local tradition").
• •Focus on Solutions and Comfort: Connect furniture with the emotional benefits of a comfortable, happy home (e.g., "creating memories," "your perfect retreat," "making your house a home").

Social Perception

Local Trusted Retailer, Good Customer Service, Associated with Homemakers Group

Copy Examples

• •✨ Brighten up your living space! ✨ Our new [Product Name] collection has just arrived, blending timeless style with the quality you've come to expect from your local Moores Homemakers. Pop in store this week – our family is here to help yours find the perfect piece! #MooresHomemakers #ShopLocalStawell #[FurnitureStyle]
• •Creating a cozy haven, one beautiful piece at a time. 🏡💕 At Moores Homemakers, we believe your home should tell your story. Let us help you write the next chapter with furniture that’s built to last. #HomeInspo #FamilyOwned #QualityFurniture #YourHomeYourLife
• •Serving the [Stawell/Bundaberg] community since [1963/Over 50 Years]! 🎉 To celebrate our heritage, enjoy [Discount/Offer] on all [Category] this month. Quality furniture, local service, unbeatable value – that's the Moores promise. [Link to promotion]
• •For generations, Moores Homemakers has been the heart of homes in [Town/Region]. From comfortable sofas to dream beds, find quality you can trust and service that makes you feel like family. Visit us on [Street Address] or online at mooreshomemakers.com.au.
• •Your Home, Our Passion – Discover What's New at Moores! Hello [Customer Name], At Moores Homemakers, we're more than just a furniture store; we're part of your community. We're dedicated to helping you create a home you love with quality pieces and friendly advice. This month, explore...