Brand Tone

Approachable, passionate, and spiritual, with a friendly, personal, and educational approach. The tone reflects the owner's personal connection to crystals, using words like "love," "passion," and "embrace the positive power." On social media, it's casual and engaging with emojis and interactive questions.

Brand Values

• •Authenticity and Passion
• •Quality and Ethical Sourcing
• •Spirituality and Well-being
• •Creativity and Craftsmanship
• •Customer-Centricity

Best Practices

• •Always Lead with Passion and Authenticity: Start with "why" you love a particular crystal or design. Share personal anecdotes or feelings about the products to maintain a genuine and passionate tone.
• •Educate and Empower: Frame product descriptions and social media posts as opportunities to teach your audience about the benefits and uses of crystals. This builds trust and positions you as an expert guide.
• •Use Inclusive and Encouraging Language: Employ words like "your journey," "discover," and "welcome" to create a supportive and non-intimidating environment for both new and experienced crystal lovers.
• •Maintain a Personal Connection: Address your audience directly using "you" and "your." On social media, ask questions and respond to comments to foster a sense of community.
• •Be Consistent in Your Visuals and Text: Ensure that your photography style, which is currently natural and often features hands holding the crystals, aligns with the warm, personal, and spiritual tone of your writing.

Social Perception

The social perception of Moor Crystals Devon is overwhelmingly positive, evidenced by a 5-star average rating and over 6,700 reviews on Etsy. Customers consistently praise high-quality products, excellent customer service, thoughtful packaging, and fast shipping. The brand is perceived as a trusted and reliable source for crystals and crystal jewelry, with no significant negative feedback.

Copy Examples

• •Embrace the calming energy of our new Blue Lace Agate spheres. ✨ Hand-selected for their gentle vibrations, these beauties are perfect for soothing an anxious mind and encouraging clear communication. Are you ready to welcome a little more tranquility into your life? #MoorCrystalsDevon #CrystalHealing #BlueLaceAgate
• •Unlock your intuition with the power of Amethyst. Our ethically sourced Amethyst clusters are not only stunning to look at but are also powerful tools for spiritual protection and stress relief. Place it in your sacred space or by your bedside to enhance your meditation practice and promote restful sleep. Each piece is unique, just like your journey.
• •Feeling overwhelmed? Find your center with our Stress Relief Crystal Set. 🌿 Each set includes four hand-picked crystals known for their calming and grounding properties, complete with a guide to their meanings. Start your journey to a more peaceful you. Shop now and get 10% off your first order! #Mindfulness #CrystalEnergy #SelfCare
• •(Video shows hands gently holding and rotating a sparkling crystal) ✨ Your daily dose of magic has arrived. This is Pyrite, also known as 'Fool's Gold,' but there's nothing foolish about its ability to attract abundance and shield against negativity. Who needs this in their life right now? 👇 #CrystalTok #Pyrite #AbundanceMindset #SmallBusinessUK
• •A personal note from our founder, Kim: 'My passion for crystals started as a personal journey of discovery, and it brings me so much joy to share that with you. This week, I'm especially drawn to the loving energy of Rose Quartz. It's a gentle reminder to be kind to ourselves and others.' Explore our new Rose Quartz collection and find a piece that speaks to your heart.