Brand Tone

Friendly and Approachable, Modern and On-Trend, Humorous and Quirky, Enthusiastic and Passionate, Helpful and Customer-Focused

Brand Values

• •Affordability and Accessibility
• •Quality
• •Individuality and Personal Expression
• •Joy and Positivity
• •Customer Satisfaction
• •Sustainability
• •Small Business Charm

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., witty, friendly, inspiring, modern), "do's and don'ts" for language, and examples. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. Moonshine Prints' audience appreciates trends, humor, and personalization. The copy should resonate with these interests.
• •Use "We" and "You": Foster a personal connection by using "we" when talking about the business (emphasizing the small team/family aspect) and "you" to directly address and engage the customer.
• •Inject Personality Appropriately: While maintaining professionalism, don't be afraid to let the brand's unique character (e.g., humor, enthusiasm for pop culture) shine through in product descriptions, social media, and emails.
• •Review and Refine: Regularly review all customer-facing copy (website, social media, emails, product descriptions) to ensure it aligns with the established brand tone and values. Gather feedback and make adjustments as needed.

Social Perception

Highly Positive, Stylish and Desirable, Trusted, Community-Oriented

Copy Examples

• •Headline: Walls Looking a Bit Blah? We've Got a Print for That! 😉 Body: Sick of staring at blank spaces? Dress up your walls with Moonshine Prints! From cheeky kitchen quotes to an art vibe for your WFH space, find high-quality, on-trend designs that won’t break the bank. Your personality, printed.
• •Social Media Post (Image: Customer photo of a print in their home): Caption: We LOVE seeing how you style your Moonshine Prints! 😍 @[CustomerTag] has absolutely nailed the gallery wall vibe with our [Print Name] print. Tag us in your pics for a chance to be featured! #MoonshineMoments #WallArtInspo #HappyHome
• •Product Description (for a funny bathroom print): Title: "Wash Your Worries Away" - Bathroom Print Description: Let's be honest, the bathroom is your sanctuary. Make it official with this print that’s guaranteed to bring a smile (even on Monday mornings). High-quality, vibrant, and a little bit cheeky – just like you. Go on, add some personality to your powder room!
• •Email Subject Line: Your Walls Called, They're Craving Some Moonshine! ✨ Body Snippet: Hey [Customer Name], ready to banish boring walls forever? Discover our latest collection of prints designed to make your home uniquely YOU. Plus, enjoy free UK delivery on orders £60+!
• •About Us Snippet: Hi there! We're Ally and Mike, the duo behind Moonshine Prints. It all started with a mission to banish bland walls on a budget, and now we're a small family biz sending awesome, on-trend (and often funny!) prints to happy homes all over. We believe everyone deserves walls that make them smile! Thanks for stopping by.