Brand Tone

Authentic, Traditional/Artisanal, Proudly American, Quality-Conscious, Family-Oriented/Community-Rooted, Friendly and Approachable

Brand Values

• •Craftsmanship
• •Made in the USA
• •Durability & Longevity
• •Authenticity
• •Family & Heritage
• •Customer Satisfaction

Best Practices

• •Emphasize "Handmade" and "Artisanal": Use words like "handcrafted," "artisan-made," "studio-made," and "traditional techniques" to reinforce the skilled, manual creation process.
• •Highlight "Made in the USA": Consistently mention the American origin of products and, where possible, materials. This is a core value and a key differentiator.
• •Focus on Quality and Durability: Use terms like "full-grain leather," "high-quality materials," "built to last," "durable," and mention the repair guarantee to underscore the longevity of the products.
• •Tell the Story: Weave in elements of the company's history, its family-owned nature, and its roots in the Brown County artist colony. This adds authenticity and a personal touch.
• •Maintain a Warm and Confident Voice: Write in a way that is approachable and friendly, yet confident in the quality and value of the products. Avoid overly trendy or slang terms, opting for classic and clear language that reflects the timeless nature of leather goods.

Social Perception

Customers see them as a provider of high-quality, durable leather goods that are worth the investment. The "Made in the USA" label is a significant draw and point of trust for many. They are respected for their craftsmanship and authenticity, with the in-store workshops enhancing this perception. The brand is often associated with tradition, reliability, and a personal touch, stemming from its family-owned nature and long history. There's an appreciation for the classic, timeless style of their products. While some acknowledge higher prices, this is generally accepted as a reflection of the superior materials and handmade quality.

Copy Examples

• •Headline: Crafted by Hand, Built to Journey. Body: For over 30 years, Moonshine Leather Company has been dedicated to American-made quality. Each belt, bag, and wallet is handcrafted in our own studios by skilled artisans, using the finest U.S. sourced leather. Invest in a piece that tells a story – your story.
• •Headline: Real American Leather. Real American Craftsmanship. Body: Feel the difference quality makes. At Moonshine Leather, "Made in the USA" isn't just a slogan, it's our promise. From our family to yours, discover leather goods designed for life and guaranteed to stand the test of time.
• •Headline: More Than a Product, It's a Piece of Heritage. Body: Born in an Indiana artist colony in 1992, Moonshine Leather Company carries on the tradition of true leather artisanship. We don't do mass production; we create. Visit our workshop and see the dedication that goes into every stitch.
• •Headline: The Last Belt You'll Ever Need to Buy. (Probably.) Body: We believe in making things that last. That’s why our full-grain leather goods come with a commitment to durability and a lifetime repair guarantee. Tough, timeless, and trusted by generations.
• •Headline: From Our Workshop to Your Wardrobe. Body: Experience the unique connection of owning something truly handmade. Our artisans pour their skill and passion into every piece, ensuring you receive not just a product, but a testament to American craft.