Brand Tone

Whimsical, Sweet, Personal, Heartfelt, Handmade, Artistic, Appreciative, Customer-Focused, Friendly, and Approachable

Brand Values

• •Quality & Craftsmanship
• •Personalization & Meaning
• •Customer Connection & Service
• •Family & Small Business Support
• •Creativity & Artistry

Best Practices

• •Always Emphasize "Handmade" and "Artistic" Qualities: Consistently use terms like "hand-painted," "crafted in our studio," "original watercolor art" to reinforce the brand's core identity.
• •Use Whimsical and Evocative Language: Incorporate words like "whimsical," "magical," "charming," "sweet," "cherished," "heirloom" to maintain the established enchanting and sentimental tone.
• •Focus on Personalization and Storytelling: Frame products not just as items, but as ways to capture and tell personal stories – "your family's story," "their special day," "a unique bond." Highlight the customizable aspects that make each piece unique to the customer.
• •Maintain a Warm, Friendly, and Appreciative Voice: Write as if you are speaking directly to a friend. Express gratitude for customer support and engage with enthusiasm. Reflect Courtney's role as "Customer Connection Specialist."
• •Showcase the "Small Family Business" Aspect Authentically: Briefly and genuinely mentioning the husband-wife team and their passion adds a relatable and trustworthy layer. Avoid overly corporate or impersonal language.

Social Perception

Highly Positive, High-Quality Products, Excellent for Nurseries and Gifts, Trusted Small Business, Fast & Reliable

Copy Examples

• •Welcome your little star with a hand-painted glimpse of their own special sky. Our personalized nursery prints are crafted with love, a whimsical touch for their first room, and a cherished keepsake for years to come. Because every little miracle deserves a magical beginning.
• •Celebrate your unique flock! Our customizable animal family prints bring your loved ones together in a sweet, watercolor embrace. Hand-painted by us, to tell your family's story, one charming creature at a time. The perfect heartwarming touch for your home.
• •Hang a little handmade love on your tree this year. Our personalized ornaments capture precious memories with whimsical artistry. Crafted with care in our Houston studio, they’re more than just decorations; they’re tiny treasures to make your holidays extra special.
• •From our little studio in Houston to your loving homes, we pour our hearts into every brushstroke and design. Creating whimsical, heirloom pieces that celebrate your family's most precious moments is our greatest joy. Thank you for letting us be a small part of your big memories! #MoonRockPrints #HandmadeWithLove #NurseryDecor
• •Looking for a truly one-of-a-kind gift? Let's create something magical together! We love bringing your ideas to life with our whimsical watercolor art, perfect for telling a special story or celebrating a unique bond. Reach out, and let's make a memory!