Brand Tone

Authentic, Earthy, Natural, Handcrafted, Artisanal, Simple, Pure, Friendly, Approachable, Slightly Playful/Whimsical.

Brand Values

• •Natural & Clean Ingredients
• •Effectiveness
• •Simplicity
• •Family & Community
• •Sustainability & Eco-consciousness
• •Handmade Quality & Small Batching
• •Transparency
• •Cruelty-Free

Best Practices

• •Develop a "Brand Voice Chart": Create a simple chart outlining your core tone words (e.g., Authentic, Earthy, Friendly, Simple, Playful), with "Do's" (e.g., "Use contractions for approachability," "Talk directly to the customer like a friend") and "Don'ts" (e.g., "Avoid overly technical jargon," "Don't use hype or exaggeration").
• •Tell Your Story Consistently: Weave elements of the founder's story, the brand's origins, and the commitment to natural, handmade products into various communications. This reinforces authenticity.
• •Use "We" and "You" Language: Speak directly to the customer as "you" and refer to the brand as "we" (Stefanie and Stephen, the Moon Rivers family). This fosters a personal connection and a friendly, approachable feel.
• •Embrace Imperfection (Authentically): Acknowledge the nature of handmade, natural products. For instance, the website mentions products might melt in heat due to the absence of synthetic stabilizers. This honesty builds trust and aligns with the "transparent" and "simple" aspects of their tone.
• •Focus on Sensory and Emotional Benefits: Describe not just what the products *do*, but how they *feel* and the *experience* they provide (e.g., "the smell is divine," "calming, uplifting hues of nature," "a hug in a jar"). This connects with the earthy, nurturing, and sometimes whimsical elements of the brand's tone.

Social Perception

High-Quality & Effective Products, Trustworthy & Authentic, Unique & Appealing Scents, Artisanal & Caring Brand, Good Customer Service, A Go-To for Natural Skincare.

Copy Examples

• •Meet your skin's new best friend. Our [Soap Name] bar is handcrafted with love and a sprinkle of sunshine (okay, maybe sun-dried calendula petals, but close!). We keep things simple: pure, wild-harvested botanicals and nourishing oils, nothing fake. Just good clean fun for your skin. Ready to feel the difference nature makes?
• •That morning glow, bottled. ✨ Our [Serum Name] is packed with nature’s finest – think antioxidant-rich [Key Ingredient] and deeply hydrating [Another Key Ingredient]. We believe skincare shouldn't be complicated, just effective and kind to your skin (and the planet!). What’s your favorite way to start your skin’s day? #MoonRiversNaturals #CleanBeauty #HandmadeSkincare #NaturallyEffective
• •Scrub away the day, the natural way! Our [Scrub Name] is a hug in a jar, made with [Exfoliant] and scented with pure [Essential Oil]. We lovingly small-batch everything right here in Texas, because fresh is best. Your skin (and your senses) will thank you. P.S. Don't be shy if it looks a little different sometimes – that's the beauty of real, natural ingredients!
• •Hey Moonbeam! ✨ We've been busy in our kitchen (aka our happy place!) whipping up something special just for you. Introducing our new [Product Name]! Crafted with the same earthy goodness and simple, effective ingredients you’ve come to love from Moon Rivers Naturals. We can’t wait for you to try it and tell us what you think. Because honestly, your feedback is what helps us grow. Explore the goodness here: [Link]
• •Tired of mystery ingredients in your skincare? So are we. At Moon Rivers Naturals, what you see is what you get: pure, plant-powered goodness, handcrafted in small batches. We use recyclable packaging and never test on animals, because caring for the Earth is as important as caring for your skin. Discover clean beauty that truly works. [Shop Now Button]