Brand Tone

Whimsical, gentle, and encouraging; soft, friendly, positive, cute, cozy, personal, and approachable, fostering a sweet connection with the audience.

Brand Values

• •Creativity and Self-Expression
• •Mindfulness and Joy
• •Organization and Motivation
• •Quality and Artistry

Best Practices

• •Use a Gentle & Encouraging Vocabulary
• •Embrace Whimsical Storytelling
• •Maintain Visual and Textual Cohesion
• •Personalize Communication
• •Focus on Positive and Aspirational Outcomes

Social Perception

Overwhelmingly positive, especially within the cute digital stationery niche, marked by positive customer feedback, high aesthetic appreciation for its whimsical and gentle designs, and a strong community connection fostered by the artist.

Copy Examples

• •✨ Welcome a little magic into your daily routine! ✨ Our new Starlight Digital Planner is here to help you capture your dreams and organize your days. With whimsical illustrations and hyperlinked tabs for seamless planning, you’re one tap away from your most inspired year yet. Tap the link in our bio to start your magical journey! 💖 #DigitalPlanner #CuteStationery #OrganizeInStyle
• •Add a sprinkle of cozy to your digital journal! 🍄🌸 Our new Forest Friends sticker pack is filled with handcrafted illustrations of sleepy foxes, happy mushrooms, and blooming flowers. Perfect for GoodNotes and other planning apps. Get yours and make every page a work of art. #DigitalStickers #GoodNotes #Journaling
• •Subject: A little gift to spark your creativity! 🎁 Hi lovely! We noticed you’ve been with us for a while, and we wanted to say thank you. Here’s a free set of our most-loved digital washi tape to brighten up your planner. We hope it brings a smile to your face and a touch of magic to your plans. Thank you for being part of our cozy corner of the internet!
• •Feeling overwhelmed with classes? Make studying a little cuter and a lot more organized! Our digital academic planners are designed to help you track assignments, manage your schedule, and still have fun. Customers say it motivates them to stay on top of their college work! Get organized today. #StudyMotivation #CollegeLife #CutePlanner
• •Welcome to the world of Tiny Kikimo, a whimsical place born from a love for drawing and crafting. I'm Moon, the illustrator behind every cute creature and cozy corner you'll find here. My dream is to create beautiful, gentle tools that help you organize your life, spark your creativity, and find a little moment of joy every single day. Let's make something lovely together.