Brand Tone

Inspiring & Spiritual, Artistic & Creative, Authentic & Heartfelt, Nurturing & Gentle, Friendly & Approachable, Eco-conscious & Ethical

Brand Values

• •Connection with Nature & Lunar Cycles
• •Artistic Expression & Quality Craftsmanship
• •Well-being & Self-Reflection
• •Sustainability & Ethical Practices
• •Authenticity & Resilience
• •Customer Focus

Best Practices

• •Embrace Poetic & Evocative Language: Use words that inspire a sense of wonder, connection, and tranquility. Think 'soulful,' 'illuminate,' 'whispers,' 'harmony,' 'celestial dance.'
• •Highlight Artistic & Handcrafted Origins: Regularly mention founder Hayley Jones and the artistic, hand-painted nature of the designs to reinforce authenticity and quality.
• •Maintain a Gentle & Nurturing Voice: Frame products as supportive tools for well-being, self-care, and personal growth. The tone should feel like a gentle guide.
• •Consistently Weave in Core Values: Subtly integrate mentions of eco-consciousness (e.g., 'printed on sustainably sourced paper'), UK-made, and connection to nature in product descriptions and social posts.
• •Show, Don't Just Tell, Authenticity: Share behind-the-scenes glimpses (like TikTok WIPs), the brand's origin story, and genuine customer testimonials to build trust and connection, rather than just stating 'we are authentic.'

Social Perception

Highly Positive, Valued for Artistry, Seen as High Quality & Worth the Price, Trusted & Reliable, Inspiring & Meaningful, Small, Family-Run Business Appeal

Copy Examples

• •Unfold your year with the wisdom of the thirteen moons. Our 13 Moon Journal, adorned with Hayley's soulful artwork, invites you to a path of intention, reflection, and cyclical harmony. Journey through 2025, guided by nature's rhythm and the gentle power of the lunar cycle. More than a diary, it’s your companion for a more attuned life.
• •Let the moon illuminate your days. Our hand-painted 2025 Moon Calendar is more than just a way to track dates; it’s a piece of art that connects you to the celestial dance above. Discover the moon’s phases, harness its energy, and bring a touch of natural magic into your home. Lovingly crafted in Cornwall from eco-friendly paper.
• •Unlock the secrets of your inner world with our Soul Mirror Dream Journal. Beautifully designed to capture your nightly voyages, this journal is a sacred space for self-discovery and understanding the whispers of your subconscious. Begin each day with clarity and insight, inspired by the moon's gentle guidance.
• •In a fast-paced world, find your anchor in the steady glow of the moon. At Moon Phase Studio, we create beautifully illustrated journals and calendars that help you reconnect with nature's rhythms and your own inner wisdom. Discover tools for a more mindful, magical life. #MoonPhaseStudio #LunarLiving #AttuneToTheMoon
• •New from the Studio: Embrace [Season's] Magic with Our Latest Moon-Inspired Design!