Brand Tone

Imaginative, Whimsical, Romantic, Expressive, Approachable

Brand Values

• •Creativity & Imagination
• •Emotional Expression
• •Storytelling
• •Community & Connection
• •Authenticity

Best Practices

• •Embrace Whimsy and Imagination: Use evocative language that transports the reader. Words like 'enchanting,' 'magical,' 'whispers,' 'dream,' 'wonder,' and 'quirky' align with the brand.
• •Connect Emotionally: Write copy that speaks to the feelings evoked by romance, fantasy, and art – passion, intrigue, comfort, inspiration, and connection.
• •Maintain an Approachable, Friendly Voice: Even when discussing mystical themes, the author's direct engagement with fans suggests a warm, inviting tone rather than an aloof or overly formal one. Use contractions and address the audience directly.
• •Highlight Creativity and Storytelling: Emphasize the artistry and narrative depth behind the books and visual art. Frame products as pieces of a larger, imaginative world.
• •Be Consistent Across Platforms: Ensure that the tone used on the website, in email newsletters, social media posts, and product descriptions all echo the same imaginative, whimsical, and romantic core of the Moonlight Whispers brand.

Social Perception

Author-Centric, Niche Appeal, Artistic & Multi-talented, Community Builder, Positive Sentiment (in niche)

Copy Examples

• •Step into a world where shadows dance and moonlight whispers secrets of eternal love. Annie Rodrigue's latest paranormal romance, '[Book Title],' invites you to lose yourself in a tale of breathtaking magic and heart-stopping desire. Dare to turn the page?
• •Let your imagination take flight with this whimsical art print by Annie Rodrigue. 'Moonlight Whispers' creations are more than just art; they're a peek into a world of wonder, perfect for adding a touch of magic to your favorite space.
• •Hello, dreamers! ✨ Just brewing up some new story ideas (and maybe a little magic!) today. What kind of enchanting tales or quirky characters are you hoping to see next from Moonlight Whispers? Share your thoughts below! #AnnieRodrigue #MoonlightWhispers #FantasyBooks #CreativeInspiration
• •Ever wonder where the whispers of inspiration come from? This week on the Moonlight Whispers blog, Annie Rodrigue shares a glimpse into the expressive journey behind her latest characters and the worlds they inhabit. Get ready to be inspired!
• •Welcome to the Moonlight Whispers Lounge, where fellow lovers of romance and fantasy gather! Annie Rodrigue is thrilled to have you here. Share your favorite reads, connect with other fans, and get exclusive sneak peeks. Let the magical conversations begin!