Brand Tone

Artistic & Mystical, Unique & Expressive, Handcrafted & Authentic, Passionate & Inspired, Resilient & Hopeful, Slightly Edgy & Modern

Brand Values

• •Uniqueness & Individuality
• •Craftsmanship & Quality
• •Meaning & Storytelling
• •Artistic Integrity
• •Customer Connection & Emotion
• •Resilience & Adaptability
• •Sustainability (emerging)

Best Practices

• •Embrace Storytelling: Weave the brand's unique narrative (Ukrainian heritage, Bali inspiration, move to Sweden, passion for ancient art and mysticism) into product descriptions and social media content where appropriate. This builds authenticity and connection.
• •Use Evocative and Sensory Language: Employ words that evoke mystery, artistry, uniqueness, and craftsmanship (e.g., "mystique," "talisman," "handcrafted," "ancient," "luminous," "bespoke," "futuristic"). Appeal to how the jewelry makes one *feel*.
• •Highlight Uniqueness and Individuality: Consistently reinforce the idea that Moonique jewelry is for those who want to express their distinct style and feel special. Use phrases like "one of a kind," "express your essence," "truly special."
• •Maintain a Personal and Authentic Voice: Reflect the passion of the artist-founders. Even as the brand grows, keeping a sense of direct connection (e.g., "we craft," "our inspiration") can be powerful. Share insights into the creative process.
• •Be Consistent Across Platforms, Yet Adapt to the Medium: While the core tone remains, adapt the expression for each platform. For example, Instagram captions can be more visually descriptive and concise, while website 'About' pages or blog posts can delve deeper into stories and values. Ensure email communications also reflect this unique, artistic, and caring tone.

Social Perception

Highly Positive, Artisan & Trustworthy, Unique & Special, Excellent Customer Service, Supportive

Copy Examples

• •Unlock the whispers of the ancients. Our new collection, handcrafted from sterling silver and ethically sourced gemstones, carries the wisdom of forgotten symbols. More than adornment, these are talismans for your journey. Wear your story. Be Moonique.
• •Forge your own reality. The 'UNIT' cyberpunk ring isn't just an accessory; it's an extension of your unique code. Intricately designed, boldly expressive. Handcrafted for the individual who defines their own future. Feel one of a kind.
• •From our hands to yours, a piece of our story. Each Moonique creation is born from passion, inspired by art, music, and the spirit of ancient worlds. Discover jewelry that resonates with your soul.
• •It’s not just jewelry. It’s the feeling of being utterly, undeniably you. Our mission is to craft those unforgettable emotions, pieces that make you feel truly special. Find the amulet that speaks your language.
• •Your vision, our artistry. Dream a piece of jewelry that’s uniquely yours, and let us bring it to life. From selecting the perfect stone to the final polish, we craft bespoke treasures that tell your personal tale. Contact us to begin your creation.