Tono de Marca

inspirational, personal, and resilient

Valores de Marca

• •Perseverance and Resilience
• •Affordability and Quality
• •Inclusivity
• •Family and Gratitude
• •Authenticity

Mejores Prácticas

• •Always connect the products back to the founder's story and the brand's core values. Remind customers that their purchase supports a dream and a mission of affordable quality.
• •Continue using the founder's personal voice ("I") in stories and emails to maintain authenticity. Use "we" when referring to the company to create a sense of a small, dedicated team.
• •Regularly share content that touches on the themes of perseverance, overcoming challenges, and the "Divine timing" mentioned in the 'About Us' story. This will attract and retain a community that shares these values.
• •Frame the accessible price point as a core part of the brand's mission to provide value, rather than just a sale. This builds respect for the product's quality.
• •Continue to share behind-the-scenes content, including the challenges and successes of growing the business. This reinforces the authenticity that is central to the brand's identity.

Percepción Social

Due to the brand's recent launch into cosmetics and the prevalence of other businesses with similar names, public perception is still forming and largely centered around the founder's narrative as presented on the website and social media. The brand is likely perceived as a small, independent business with a heartfelt mission. Customers who resonate with the founder's story of perseverance and the desire for affordable, quality products are likely to have a positive perception. The brand's success will depend on its ability to translate this compelling narrative into a broader community that feels a personal connection to MoonFlower Co.

Ejemplos de Copy

• •Your perfect shine, without the splurge. ✨ We believe everyone deserves to feel beautiful without breaking the bank. Our Juicy Lips Collection was created from a dream to make high-quality, non-cracking formulas accessible to all. #MoonFlowerCo #AffordableLuxury #LipGloss
• •Hi, I'm Mayra, the founder of MoonFlower Co. For a decade, launching my own cosmetics line was just a dream, one that often felt impossible. I started this journey because I was tired of expensive lipsticks that just didn't work for me. I wanted to create something special, something that was both amazing quality and affordable. Today, that dream is real. Every product we make is a testament to never giving up. Thank you for being a part of this story.
• •This is for the dreamers. Your time is coming. 💖 #MoonFlowerCo #SmallBusinessJourney #NeverGiveUp
• •Tired of Flaky, Expensive Lipstick? We get it. That's why we created MoonFlower Co. cosmetics. Our founder, Mayra, spent years struggling with lipsticks that would crack and flake. She was determined to create a formula that was comfortable, long-lasting, and at a price that makes sense. Discover the difference a little perseverance (and a lot of passion) can make. Shop our new collection now.
• •A dream come true in a tube. Our Blotted Lip Cream is for everyone who's ever wanted that perfect pop of color without the dryness. Born from a 10-year journey to create affordable, high-quality cosmetics, this cream is more than just makeup—it's a reminder to keep going for your dreams. Lightweight, buildable, and designed to feel as good as it looks. Because you deserve it.