Brand Tone

aspirational, feminine, and slightly whimsical or dreamy

Brand Values

• •Femininity & Elegance: Celebrating feminine style and grace.
• •Individuality & Self-Expression: Encouraging customers to express their unique style.
• •Quality & Style: Offering fashionable and well-made clothing and accessories.
• •Inspiration & Aspiration: Providing customers with inspiration to look and feel their best.
• •Customer Delight: Aiming for positive customer experiences.

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining key characteristics of the Moon D'elle voice (e.g., adjectives to use/avoid, sentence structure preferences, level of formality). Include examples of on-brand and off-brand copy.
• •Use Consistent Terminology: Stick to a defined set of words and phrases that align with the brand's dreamy, feminine, and aspirational identity (e.g., "enchanting," "radiant," "muse," "curated," "discover").
• •Focus on "Her": Always write with the target customer in mind. Speak to her aspirations, desires, and how Moon D'elle products can make her feel (e.g., confident, beautiful, unique).
• •Maintain Visual and Textual Harmony: Ensure that the copy complements the visual elements used on the website and social media. If the imagery is soft and ethereal, the copy should evoke similar feelings.
• •Train and Review: Ensure anyone writing copy for the brand (employees, freelancers, agencies) understands and can implement the brand voice. Regularly review content across all channels for consistency.

Social Perception

chic and stylish online boutique for women seeking unique and fashionable pieces.

Copy Examples

• •✨ Step into a dream. Our new collection has arrived, woven with moonlight and whispers of enchantment. Discover pieces that let your unique spirit shine. Shop the magic now. #MoonDelle #NewCollection #DreamyStyle #FeminineFashion #ShopNow
• •Moon D'elle: Curated styles for the modern muse. Embrace your elegance.
• •Dance through sunlit meadows or twirl under starry skies in our 'Elora' floral maxi dress. With its delicate petal print and flowing silhouette, it’s designed to make you feel effortlessly beautiful and free. Your fairytale moment awaits.
• •A Little Sparkle, A Lot of Savings ✨ Your Moon D'elle favorites are waiting.
• •Tired of the ordinary? Discover Moon D'elle, where every piece tells a story of elegance and individuality. Find your next beloved style today and let your inner light gleam. [Link to website]