Brand Tone

whimsical, romantic, and reverent; it is also informative and passionate.

Brand Values

• •Sustainability and Anti-Fast Fashion
• •Cultural Preservation
• •Authenticity and Quality
• •Craftsmanship
• •Individuality

Best Practices

• •Embrace Poetic and Evocative Language: Use words like "dreamy," "ethereal," "whispers," "starlight," and "timeless" to maintain the romantic tone. Tell a story with each item, imagining its past and its future.
• •Always Circle Back to Core Values: In product descriptions, social media posts, and newsletters, consistently mention the values of sustainability, history, and craftsmanship. Phrases like "an antidote to fast fashion" or "a piece of wearable history" reinforce the brand's mission.
• •Educate Your Audience: Use the copy to share knowledge about different fashion eras, fabrics, or the restoration process. This positions the brand as a passionate expert and adds value beyond the product itself. Mentioning that garments are "cleaned by hand" or repairs are "done by hand" builds trust and highlights quality.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy always matches the dreamy, high-quality aesthetic of the photography. The words should feel like they belong in the same world as the images.
• •Speak Directly to Your Ideal Customer: Address the "dreamers," the "history lovers," and the "old souls." Use a collective "we" to foster a sense of community, but speak to the individual's desire for a unique and meaningful wardrobe.

Social Perception

Moonbaby Vintage is perceived as a high-quality, trustworthy, and aesthetically pleasing brand, run by a passionate and dedicated individual. Customers value its commitment to sustainability, history, and unique, feminine aesthetics, seeing purchases as acquiring a piece of history with a story.

Copy Examples

• •Whispers of a bygone era. This 1930s silk chiffon dream was made for garden parties and stolen glances. Each delicate seam tells a story of a time when beauty was crafted to last. A true piece of history, waiting for its next chapter with you. ✨ #VintageDreams #1930sFashion #SilkChiffon #SustainableStyle
• •Step back into the Jazz Age with this breathtaking 1920s flapper dress. Crafted from gossamer-light black silk and adorned with intricate glass beading, this piece is a testament to the glamour and exuberance of the era. Meticulously restored by hand, its condition is excellent for a garment of its age, with only minor imperfections that speak to its authentic journey through time. Wear a piece of art, a fragment of a story. Guaranteed 100% authentic vintage.
• •Starlight & Silk: New Celestial Arrivals - For the dreamers... We've curated a new collection of rare vintage pieces that feel like they were spun from moonlight. Discover turn-of-the-century lace, 1940s rayons, and more.
• •Moonbaby Vintage was born from a love affair with the past. In a world of fleeting trends and disposable fashion, we choose to honor the timeless. We believe that clothing can be a form of cultural preservation—a way to carry stories forward. Each piece in our collection is carefully sourced, lovingly restored, and ready to be cherished for generations to come.
• •More than just clothing... it's a piece of history. Fighting fast fashion, one beautiful garment at a time. Shop our new arrivals. Link in bio. 🌙