Brand Tone

Supportive, Empathetic, Informative, Reassuring, Positive, Celebratory, Community-Focused, Modern, Stylish, and Eco-Conscious

Brand Values

• •Well-being and Comfort
• •Sustainability and Eco-Friendliness
• •Empowerment and Freedom
• •Quality and Reliability
• •Transparency
• •Inclusivity and Body Positivity
• •Innovation

Best Practices

• •Embrace Empathetic & Supportive Language: Always address the audience with understanding and positivity. Focus on solutions and empowerment rather than problems. Use words like "celebrate," "comfort," "freedom," "serenity," "confidence."
• •Educate and Reassure: Clearly explain product benefits, materials, and functionality in a simple, accessible way. This builds trust and helps users feel secure in their choice.
• •Highlight Core Values Consistently: Weave in key values like sustainability, comfort, quality, and empowerment into all messaging, from product descriptions to social media posts.
• •Foster a Sense of Community: Use inclusive language (e.g., "MOONA Squad," "we," "us") and encourage interaction. Make customers feel like they are part of a supportive group.
• •Maintain a Modern & Clean Aesthetic in Visuals and Text: Ensure that the copy style aligns with the visual branding – clean, modern, stylish, and approachable. Avoid overly technical jargon unless explaining specific features, and even then, keep it understandable.

Social Perception

High Customer Satisfaction, Positive Reception for Comfort and Discretion, Appreciation for Eco-Friendliness, Effective Protection, Good Value and Quality, Supportive Customer Service, Stylish Designs

Copy Examples

• •Headline: Celebrate Your Cycle. Embrace Unstoppable Comfort with MOONA. Body: Periods are natural, and so is feeling amazing every day of the month. MOONA period underwear is lovingly designed in Switzerland with your well-being and our planet in mind. Made from soft, breathable organic cotton, it offers up to 12 hours of leak-proof, odor-free confidence. Join the MOONA Squad and rediscover your freedom. #MOONAUnderwear #PeriodPositive #SustainablePeriods
• •Headline: Ditch Disposables. Choose Sustainable Style & Comfort. Body: Make a choice that feels good for you and the Earth. MOONA’s reusable period underwear isn’t just super effective against leaks and discomfort; it’s a step towards a more sustainable lifestyle. Washable, durable (lasting up to 5 years!), and Oeko-Tex certified. Feel the MOONA difference. #EcoFriendly #PeriodCareReimagined #MOONAComfort
• •Headline: Your Period. Your Rules. Absolute Confidence with MOONA. Body: Don’t let your period dictate your day. Whether it's a busy workday, an intense gym session, or a peaceful night's sleep, MOONA provides the reliable, discreet protection you need. Our ultra-fine, absorbent technology keeps you feeling dry and secure. Live life uninterrupted. #PeriodFreedom #MOONAProtection #ConfidentCycle
• •Headline: Designed in Switzerland, Loved by You. Body: Experience the MOONA difference: thoughtfully designed period underwear that blends Swiss innovation with eco-conscious Portuguese craftsmanship. We believe in transparency, quality, and empowering you to feel your best. Discover our range of styles for every flow and feel the gentle, reliable care. #SwissDesign #MadeWithLove #MOONAValues
• •Headline: Join the MOONA Squad: Comfort, Community, Confidence. Body: You asked, we listened! MOONA is more than just period underwear; it's a community dedicated to positive period experiences. Share your journey, find support, and enjoy the freedom of comfortable, eco-friendly protection. Tag us in your MOONA moments! #MOONASquad #PeriodTalk #EmpoweredByMOONA