Brand Tone

authentic, caring, and eco-conscious

Brand Values

• •Natural and High-Quality Ingredients
• •Handmade and Small-Batch Production
• •Eco-Friendly and Sustainable
• •Customer-Centric
• •Australian Made

Best Practices

• •Lead with Your Values: Always center your messaging around your core values of natural, handmade, and eco-friendly. This reinforces your brand identity and attracts like-minded customers.
• •Maintain a Friendly and Approachable Voice: Use a conversational and warm tone in all your communications, from product descriptions to social media interactions. This reflects the personal and caring nature of your brand.
• •Educate Your Audience: Share information about the benefits of your natural ingredients and the processes you use. This not only highlights the quality of your products but also builds trust and positions you as an expert in your field.
• •Showcase Customer Love: Regularly feature positive customer reviews and testimonials in your marketing materials. This provides social proof and reinforces the positive perception of your brand.
• •Be Transparent: Be open about your ingredients, your production process, and your location. This authenticity resonates with conscious consumers and strengthens their connection to your brand.

Social Perception

The social perception of Moolicious is overwhelmingly positive. Customers frequently praise the high quality and amazing scents of the products, particularly the wax melts. The brand is perceived as trustworthy and reliable, with many customers being repeat buyers, appreciating the natural and handmade aspects, as well as excellent customer service.

Copy Examples

• •Unwind and relax with our new Lavender Ylang Ylang Soap. Handmade with love and all-natural ingredients, it’s the perfect way to wash away the stress of the day, leaving your skin soft and your mind at peace.
• •Embrace the festive season with our Christmas Soy Wax Melts. Hand-poured with 100% natural soy wax, these melts will fill your home with the warm and joyful scents of Christmas.
• •Clean for your body, clean for the planet. Our soaps are crafted without parabens, SLS, or palm oil because we believe in the power of nature to nurture your skin. Make the switch to a healthier, more sustainable choice.
• •Looking for the perfect gift? Our curated bundles of handmade soaps and candles are a thoughtful way to show you care. Give the gift of natural luxury and a clear conscience.
• •Smile brighter, naturally. Our PureGlow Natural Tooth Powder is a fluoride-free, eco-friendly alternative to traditional toothpaste, crafted with pure ingredients for a radiant smile and healthy gums.