Brand Tone

Personal and Passionate, Creative and Inspiring, Warm and Welcoming, Nostalgic and Sentimental, Handcrafted and Authentic

Brand Values

• •Creativity
• •Personal Connection
• •Passion
• •Preserving Memories
• •Authenticity
• •Inspiration
• •Quality and Craftsmanship

Best Practices

• •Always Write from Marieke's Perspective (or as if directly from her heart): Use "I" and "my" frequently. Share personal anecdotes or feelings when appropriate to maintain that personal, passionate connection.
• •Emphasize "Handmade," "Unique," and "Personal": These words reinforce the core values of craftsmanship and individuality. Highlight the story or inspiration behind products or workshops.
• •Use Warm, Inviting, and Encouraging Language: Words like "cozy," "inspire," "discover," "cherish," "beautiful," "joy," and "welcome" align with the brand's welcoming and uplifting nature.
• •Focus on Emotion and Memory: Connect products and experiences to feelings, memories, and the idea of creating "treasures." Ask evocative questions that prompt reflection.
• •Maintain a Slightly Whimsical and Creative Flair: While heartfelt, the tone also has a touch of playful creativity. Use descriptive language that appeals to the senses (colors, textures).

Social Perception

A heartfelt, passion-driven small business, A source of unique, personalized gifts and items, A provider of enjoyable and enriching creative experiences, Warm and approachable, A brand that values emotion and storytelling

Copy Examples

• •Unlock a treasure chest of your own. ✨ Each 'Moois van Marieke' suitcase is more than just a beautiful object; it's a handcrafted home for your most cherished memories. Let's create a unique piece together, woven with your stories and dreams. What memories will you keep safe?
• •Unleash your inner artist and give your sneakers a story to tell! 🎨 Join me in my cozy Arnhem atelier for a 'Pimp Your Sneakers' workshop. I'll provide the inspiration, beautiful materials, and gentle guidance. You bring your shoes and leave with wearable art and a heart full of creative joy! Limited spots – book your creative escape.
• •Lost in a world of color and texture today, dreaming up new designs for you! ❤️ There's something so magical about taking simple materials and transforming them into something that can hold so much meaning. What colors make your heart sing? #MooisvanMarieke #HandmadeWithLove #CreativeJourney #PassionForCraft
• •From a little girl collecting treasures in a tin box to an artisan crafting memory keepers for you – 'Moois van Marieke' is a dream woven with passion. I believe in the beauty of handmade, the warmth of a personal touch, and the joy of creating something truly special. Step into my world of color and let's make some beautiful things together.
• •Hello lovely creatives! ✨ I've been busy in the atelier, pouring my heart into some new 'Moois' that I can't wait to share with you. Plus, new workshop dates are blooming soon! Get ready to spark your creativity and cherish the handmade. Keep an eye on your inbox for the full reveal!